In recent years, China's children's clothing consumption continues to grow and maintain a high growth rate in 2015, China's children's clothing market reached 137.2 billion, an increase of 8%, with the second child open and consumer upgrades, is expected to 2017 market Scale will exceed 150 billion. The opening of a second child baby boom In the context of a downturn in the environment, especially in the adult clothing market slowdown, men and women wear market tends to be saturated context, the rapid growth of the children's clothing market is particularly brisk, has become the apparel industry development An emerging growth area. Rapid growth in demand for children's wear industry, the market space Large children's wear industry is covered by a 0-14 years old (and sometimes will extend the age of 0-16 years old) all age groups dressed in a huge industry group. According to the different age and height, children's clothing products can be further divided into 0-3 years old "infants wear" and 4-14 years old "children's wear", according to the type of product can be divided into: jumpsuit, jacket, pants, body Shirts, shoes and so on. "After 80", "90" into the peak period of marriage and childbirth also further promote the rapid growth of infant consumption scale. According to the 2015 White Paper on Maternal and Infant Consumption, 80,90 possessed more than 85.9% of the total number of child-rearing groups. Most of them were only-child children. Their environment for economic growth was superior, their quality of life was higher, and the concept of child-rearing for prenatal and postnatal care was more emphasized. For example, the former parents think that children wear enough clothes on the line, while 80 and 90 after the parents like their children dressed in stylish and beautiful, often for children to pick new clothes. 80,90 Parents have become the main consumer decision-making agents of modern urban families. At the same time, through long-term income levels and the current "4 + 2 + 1" family structure, children of modern families have spending expenditures of two generations Based on the accumulation of wealth, the promotion and promotion of the consumption needs of baby products are realized. Almost every family is spending more on food, education, toys and clothing for babies. According to a survey conducted by China Children's Industry Research Center, 80% of families have 30% -50% of their family expenses, while babies Consumption has become one of the largest expenditures of household consumption, and baby consumption has concentrated on the consumption upgrade of household expenditure. The rapid growth of children's wear industry so many brands began to cast their gaze. Today is not only casual wear, Li Ning, Anta, 361 degrees and a large number of other sports brands began to snatch, fast fashion ZARA, gap, h & m also expanded the children's clothing sales area, luxury brands gucci, dior, fendi, armani, burberry also have added code The children's market. In women's and men's clothes, children's wear has become the last of the garments in the garment industry.
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