The number of Chinese brands on the four major fashion weeks in 2018 has never been more than it is today. This phenomenon reflects the rise of Chinese fashion brands to some extent. As the number of Chinese students has soared in the world's leading fashion schools, a number of independent designer brands have emerged and gained international recognition.
Let's take a look below. In the recent four major fashion weeks, how did the Chinese designers perform?
London Men's Week 2018/2019 Winter
January 6-8, 2018
This week's Men's Wear Week in London has three Chinese designer brands entering the official calendar for London Menswear Week: Xander Zhou, Zhou Jun and Li Yushan (PRONOUNCE) who participated in the release of the work, and Liu Danxia and Dan Shanpeng (Danshan) participating in official events. On behalf of this young fashion force, the speed at which they emerge from the ground must not be underestimated.
Xander Zhou
At 17:00 on January 6th, Chinese designer Zhou Xiangyu brought a complete “Chinese creation†feast in this season, from the beginning to the end of the Chinese elements into a self-cultivation suit, and the exaggerated expression of the previous quarter. In different ways, most of the season's designs are relatively low-key, suits or the addition of Chinese characters to the dark prints and Chinese costume elements, or fur cape, or high-saturation bright colors.
Zhou Junhe and Li Yushan (PRONOUNCE)
PRONOUNCE was co-founded by designers Zhou Jun and Li Yushan in early 2016. Its strength is undoubtedly that they won the GQ presents at the Shanghai Fashion Week with the “Slow down†series and won unanimous favor.
In January 2018, PRONOUNCE showed its 2018 autumn/winter collection at London Menswear Week. The exhibitors wearing PRONOUNCE are all in a state of being in tune with the tone of the brand. The seemingly relaxed and relaxed style of exercise is given an exquisite sense of randomness due to the change of fine craftsmanship and details. Created a clever intercourse.
Liu Danxia and Huang Shanpeng (DANSHAN)
The reason why the men's brand Danshan is hot is to design costumes for the popular singer Sam Smith. In 2015, Liu Danxia and Huang Shanpeng of Danshan, a menswear brand founded in London, graduated from Central Saint Martins College.
In the new season, Danshan is to design new uniforms for this group of people who are eager to break the gender definition. The brand naturally incorporates a number of tooling elements, but in turn removes the functionality of the tooling. For example, they found materials that are similar in texture to reflective fabrics, but do not have this function, used to make protective clothing.
Paris menswear week 2018/19 autumn and winter
Time: January 16-21, 2018
Paris Menswear Week also featured three Chinese designer brands, namely Shangguan Sankuanz, Angus Chiang and Sean Suen.
Shangguan Sankuanz
Shangguan this poke 5. Sodium put "SANKUANZ" to maintain a simple and practical style, emphasis on fabric texture and wearing comfort. SANKUANZ 2018 Fall/Winter Collection Show Retrospective SANKUANZ's appearance on the Paris Fashion Week stage brought the 2018 Fall/Winter series to a big show. The design around the political themes is renewing. The exaggerated print style is one of SANKUANZ's signature design features, which are presented on the jacket, scarf and bag.
Angus Chiang
Designer Angus Chiang (Taiwan Jiangxun) from Taiwan, China, used only three series to obtain the high popularity and media exposure that other emerging designer brands could hardly afford.
Angus Chiang Paris Fashion Week 2018 Winter/Autumn show theme: Dreaming locomotive guest. Designers of this season will be tough cartoon elements of the locomotive, creating a young and interesting secondary element with high-recognition colors and relaxed outlines. The image continues the brand's consistent style.
Sean Suen
Sun Xiaofeng, a young and talented independent Chinese designer, has a unique design concept in changing his career from graphic design to apparel. In 2012, he established personal brand Sean Suen in Beijing. The design style is simple and neat, emphasizing structural symmetry and decomposition.
From the unique perspective of the designer, the brand emphasizes the innovation of the clothing structure, and is good at using the conflicts and collisions between different fabrics to create layering. The exaggerated and practical wear pattern is Sean Suen's iconic clothing style.
2018 Paris Haute Couture Fashion Week
Time: January 22-25, 2018
Guo Pei
2018 Spring & Summer Paris Haute Couture Fashion Week was held on January 22-25. Chinese designer Guo Pei was invited to attend the fifth time.
This season's designers are inspired by "Bliss Island" to create an incredible and dreamy season, exquisite and beautiful, like playing a fashion opera! From tailoring to silhouette, from accessories to embroidery, Guo Pei and the team created dozens of flowers throughout the entire series. Novel fabrics and materials derived from nature are also a highlight of this series.
New York Fashion Week (Mergers and Uniforms)
Time: February 5th - February 14th, 2018
On the official schedule of the New York Fashion Week, there are Chinese designers: YA JUN, Ya-Jun VIVIENNE TAM, HU Yuan-Yun HU.
New York Fashion Week Tmall "China Day"
At the New York Fashion Week, we focused our attention on Tmall's “China Dayâ€. Tmall will promote more local original designer brands to the global stage, presenting the latest series of excellent designers and brands from China and helping “New York Fashionâ€. "Chou Tianma China Day" will be the first time that Chinese brands will make their debut in the name of "National Day."
The participating Chinese brands include two large-scale listed apparel companies, an independent designer brand and a trendy brand. They are China's leading fashion brand PEACEBIRD, China sportswear giant LI-NING, CHEN PENG, famous for its designer down apparel, and CLOT founded by Edison Chen and Pan Shiheng.
Milan Fashion Week 2018/19 Fall Winter
Time: February 20-26, 2018
CNMI Italian National Fashion Chamber of Commerce announced the relevant schedule for Milan Women's Fashion Week 2018/19 autumn and winter. Among them, there are three Chinese designer brands: ANNAKIKI, ANGEL CHEN, and RICOSTRU. They will perform on Milan Fashion Week on February 21st, 22nd, and 25th respectively.
This site ANNAKIKI (Yang Zi)
This site ANGEL CHEN (Chen Anqi)
This site RICOSTRU (European Agility)
The fashion show was once an industry festival for only some people in the fashion industry, but at present, the digital experience of globalization has greatly promoted the popularity of this professional activity. Designers' brands come to a larger environment. They are no longer facing the competition between designers. They also need to think about whether the product's cost performance, service, and design can keep up with the trend of the times. See the potential of cooperation with the e-commerce platform.
China has a very large fashion consumer market, which is very important for designers. The number of Chinese brands on the four major fashion weeks has never been so much. Similarly, under the backdrop of the continuing downturn in the international fashion retail industry, foreign designer brands are also in urgent need of a new market that is still full of opportunities like China.
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