3 seconds measurement 15 days into clothes loaded big data to help personalize custom

The Internet era continues to heat up, and the rise of big data has provided many companies with a multiplier workflow. On the occasion of the National Day and the Mid-Autumn Festival, Chongqing Duan Couture Industry Co., Ltd., the executive director of Chongqing Professional Apparel Association, brought its own self-developed “customized clothing online personalized” to the public. Putting "black technology" into a "small black house", it takes only 3 to 5 seconds to generate a unique 3D model that perfectly matches your body. After the model is generated, the public can leave the house without leaving the house. Men's and women's all-in-one personalized custom platform "cutting the world" DIY clothing style, experience participation in fashion design, and received their own "love clothes" within 15 days.

Black technology: walk into the "small black house" for 3 seconds to complete the body measurement

On October 1st, on the first day of the National Day Mid-Autumn Festival holiday, the Guanyinqiao Pedestrian Street in Jiangbei District came and went, and the unique product booths made it a lively place.

Before the booth of Duan Kee suit, many passing people explored their heads and "watched" a special "small black house": I saw a middle-aged man stepping into the hut and standing for about 3 seconds. Then he came out. What is this doing? It turned out that in just 3 seconds, a "private customization" was completed.

According to the person in charge of Duan's clothing, this “small black house” is actually a 3D human body data measuring machine. It is a three-year instrument developed by the US company and has obtained 56 national patents. The whole system is divided into 3D intelligent measuring instrument and 3D fitting system. The 3D intelligent measuring instrument can measure more than 90 data of the human body in 5 seconds, and the error is controlled within 0.01mm. It successfully uses the data to analyze the eight major types of the human body (chest, hunchback, zen back, narrow chest, Slanting shoulders, shrugs, big belly, standard), and then using these data to form a 3D smart mannequin. Consumers only need to stand in it, the 3D volume system will scan its body in three dimensions, and automatically match the segment's core human body big data to automatically generate the most suitable human body model and fitting effect.

"My lower body is very fat, the upper body is thin, and the clothes are generally wearing S code, but the pants have to wear M or even L, so that I can find a suitable suit." A female consumer guide purchaser said his own concern. “This is exactly what our 3D system can solve. No matter what the body, the system can find the most suitable model.” Duan’s clothing related person in charge said that this will solve the dressing caused by the difference in body size. The problem of poor performance makes everyone's templates "privately customized."

“Little Black House” can complete the body measurement in about 3 seconds.

Big platform: the first all-in-one personalized customization platform for consumers to participate in fashion design

Finished the "printing" of the model, and then the design of the corresponding clothing. “In the past, clothing was designed by designers to directly produce finished products. At present, this model can no longer meet the individual needs of consumers.” Duan’s clothing related person in charge said that the 3D fitting system can make consumers Experience participation in the design, from the entire version, to the color of a button, consumers can "DIY".

This convenience benefits from an app called “Cleaning the World”, which is understood to be the first custom-made platform for all-in-one clothing in China. Consumers can choose their favorite fabrics, styles, colors and pockets through the 3D fitting system of the segment, or directly through the platform, and place orders directly on the Internet. After the payment, just fill in the time and place, the company will send a professional physicist and customer to communicate and come to the door. At the same time, customers can track their orders through the visual process of the mobile Internet on the platform, and clearly understand the steps taken by their own customized clothing (such as cutting, packaging, distribution, etc.), and the whole process of customizing the production of clothing. Real-time monitoring. From the time the customer orders to the receipt of the ready-to-wear, no more than 15 days.

The person in charge said that such a garment process broke the traditional clothing mode, and the complicated offline tailoring became a simple and quick online tailoring, and the human body size that only relied on the experience of the body was changed. More accurate and precise human big data. At the same time, it also greatly shortens the process of garment making and provides convenience for consumers.

It is understood that at present, "Cleaning the World" has been logged into Android's major application platforms, which can be searched and downloaded through search engines. The Apple market's clients are stepping up.

Big data: 40 million clothing models make up tens of billions of sets

So hidden in the system of "high on the" is a huge database support. According to the person in charge of Duan's clothing, the transition from mass production to personalized customization is a new trend in the apparel industry in the Internet era. But this transformation is no easy task. For more than 20 years, the rework rate of Duan Kee suits was less than 1%. In 2016, Duan Kee suits were selected by the National Ministry of Industry and Information Technology's top 100 national profit companies.

The ability to achieve such "achievements" relies on the collection of hundreds of millions of data in 28 years. Duan Yuanhong, chairman of Chongqing Duan Furnishing Industry Co., Ltd., introduced the platform's key research based on the segmental core human body big data consumer-oriented clothing customization. The establishment and application of the innovative C2M model, using advanced technologies such as mobile Internet technology, Internet of Things technology, 3D simulation technology, cloud computing, etc., to achieve an effective combination of consumer clothing individualized demand and enterprise production, and promote the transformation of the industrial chain. And upgrades. In the past 28 years, he has produced about 40 million models of clothing patterns, and different models can combine tens of billions of matching methods. With this "big data", today's stores can scan the customer's human body through the computer, and find the corresponding mode in the database in a few seconds to achieve customized production. “The greater the amount of data, the more models of the clothing version, the more it can cover the most subtle needs of customers.” Duan Yuanhong said that they have changed their efficiency from manual labor to intelligent control through big data. It also reduces costs. Overall productivity has increased by more than 30%. In addition, the fabrics in the fitting system are all from the manufacturers. After the citizens choose to place the order, they are directly shipped to the manufacturing enterprise by the manufacturer, which can realize zero inventory and reduce inventory risks.

Convenience: teach you how to choose clothes without leaving home

After reading so many "black technologies", many onlookers are eager to try, and they have consulted the steps of buying clothes. Many people directly place orders on the spot. According to the person in charge of Duan's clothing, the suit of 2,500 yuan - 3,000 yuan is the most popular. In the "double festival", the daily traffic volume reached 2,000 people in six days. During the period, the total volume of orders reached more than 100 orders, and the transaction amount was about 350,000.

So how can I buy and design a special suit? Duan Yuanhong made a detailed explanation:

1, measurement. The public can go to the major stores of Duan's clothing for on-site measurement, or make an appointment in the "Cleaning the World" APP to enjoy free home visits.

2, design. After measuring and generating the 3D model, consumers can choose the style in the store or on the app. From the suit version, the split, to a button, all consumers choose.

3, place an order. After the design is completed, the consumer can order the order below. The entire production process is within 15 days, and consumers can view the delivery progress through the APP at any time.

4, receiving goods. After a short period of waiting, you can get your own DIY clothes, Duan Yuanhong said, if the consumer is not satisfied, you can also choose to return.