CHIC, as the Asia's largest and most influential brand of apparel and apparel branding, has become a grand event for the apparel industry. Since 2008, the well-known children's wear brand frog prince has been working with CHIC for 10 years, then March 14th, 2018 - What are the highlights and surprises that the frog prince, who is still on the CHIC2018 spring expo in Shanghai on the 16th, will bring tens of thousands of professional visitors to the scene?
Do not understand the experience, the new era of children's clothing retail will have nothing to do with you
Since its founding in 1991, the frog prince has been pursuing "natural, fashionable, and value sense" as the core. It has been specializing in children's wear for 27 years. Since then, more than 1600 stores have been located in major commercial areas in the second and third tier cities across the country. Big children's clothing brand "forefront.
The core essence of the old brand is to follow the pace of the times and follow the trend. Today, consumer demand for consumers, from simple products, to product + brand + experience, the new retail era is also open, do not know experience, the golden age of this children's clothing will have nothing to do with you.
The frog prince put forward the concept of "complete product" and provided a product category system for apparel, footwear, and hats. It created a one-stop "finished product" consumption system of "brand + product + experience" and landed with the "children's experience living museum" model. It will be shown specifically at the CHIC show on March 14-16.
All new retailers without technical innovation are paper tigers.
The Nineteenth Congress proposed to “promote consumer upgrades, develop new models for consumption and meet new consumer needsâ€. New era, new situation, new retail, new requirements. No technological innovation can keep up with this era. The frog prince takes the consumer as its core, uses big data, creates new technologies, promotes the development of leading companies in the industry, and creates an omni-channel and new retail layout. The “retail visualized intelligent system†developed by the frog prince directly hits the pain points in the industry, and the key to open up the relationship between sales, merchandise, display (people, goods, and farms) has obtained national patents. The system uses big data and intelligent analysis tools to guide sales, eliminate production capacity, destock, improve efficiency, reduce costs, and will continue to iteratively upgrade.
CHIC2018 Shanghai Exhibition, Frog Prince will work with like-minded business partners in-depth discussion of new technologies and new retail, and promote companies to promote industry progress. Chinese culture is self-confident and needs to export fashion. With the rise of China, the Chinese people's cultural confidence has become the trend of the times. Mr. Yu Xiangrong, general manager of the frog prince said: “At the turning point of the history of the Chinese nation today, fashion must have confidence in China. We can't just keep up with fashion but we should export fashion. The former fashion capitals are in Europe, America, Paris and New York. , Milan and Tokyo, I think the next generation of fashion will be transferred to Asia, our cultural confidence will spread through the Belt and Road, fashion will be exported."
At this exhibition, the frog prince also brought three major fashion series: sports fashion, art fashion and casual fashion, to meet the diverse fashion needs of different consumers; this year, the frog prince launched a “China Goodbaby†event with Hunan Satellite TV. Show the confidence of Chinese teenagers. According to reports, the frog prince will integrate traditional Chinese cultural elements into his products, so that consumers will experience the unique fashion beauty of Chinese culture.
"Frog Little Prince" will appear in the exhibition
The national "second child" policy is favourable. The frog prince responded to the policy call and increased the research and development of baby products from 0-3 years old. The "birth and nobility" medium and high-end taste infant fashion brand "Frog Little Prince" was launched. According to reports, at the CHIC2018 Shanghai show, "Frog Prince" will also be unveiled.
The baby industry is the last blue ocean in the apparel industry. Many international giants have come and the domestic big names such as Anta have also entered the baby brand. The current situation in the market is very mixed, and there is not yet one brand that stands out. The admission of a strong brand such as the frog prince and traditional children's clothing is bound to touch the market nerves. The CHIC2018 Shanghai Exhibition will be worth a look.
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