Advertising encounters bans: Nike respects "ban broadcasts"

Ms. Xu Zhimei, director of public relations at Nike China, said she was not directly responsible for the matter. After contact, Mr. Zhou Xiaomeng, who was entrusted by Nike and responsible for media affairs, expressed his attitude towards the "ban on broadcasting."

Zhou Xiaomeng said that Nike has always complied with Chinese laws and therefore respected the "banned broadcast" provisions of the State Administration of Radio, Film and Television. However, he pointed out that after the "Conflict" advertisement sparked a controversy, Nike immediately issued a statement, emphasizing that the advertisement only promoted a positive attitude towards life through diversified elements, encouraging young people to face fear and move forward. The various elements used in advertisements are only a metaphorical form, metaphorically referring to various fears.

"Nike has a very good public image in China and there is no need to offend Chinese consumers. Therefore, there is no intention or intention to disparage or criticize China." Zhou Xiaomeng particularly emphasized.

He also believes that stopping the broadcast of "Fear Room" advertising will not have a negative impact on the development of Nike in China, nor will it cause losses. As to whether Nike will immediately create new advertisements to fill the vacancies after the ban, Mr. Zhou said that the matter is within the scope of the advertising company's decision. He is not yet clear.