On November 25, 2021, the Bosideng brand and star Li Yaoxiang made a strong appearance at the Bosideng Xitian Meishanshan Ole limited-time pop-up store, presenting the boutique down jackets in outdoor fashion scenes. As we all know, well-known actor Li Yaoxiang performed a lot of classic roles, so his presence also added to the event.
Bosideng upholds the spirit of ingenuity, 45 years of painstaking efforts to become the world's leading down jacket expert. In recent years, Bosideng has been committed to continuous breakthroughs, refreshing consumers' awareness of traditional down jacket categories, and redefining the new fashion of down jackets. This time, Bosideng has once again innovated and upgraded iteratively, adapting the down jacket to multiple scenes, making it easy to wear without burden.
Bosideng Xitian Mei Shanshan Ole pop-up store for a limited time, Li Yaoxiang dressed in Bosideng's extreme cold down jacket came to the scene. As Bosideng’s classic series, the Extreme Cold series is neatly tailored to keep warm and warm. It not only reflects his gentle, humble, stable and generous image, but also conforms to the perfect combination of Bosideng’s affinity, temperature, business and practicality, and warmth and comfort. The extreme cold series uses thick texture fabrics and raccoon fur collars to minimize the wind chill effect and are deeply loved by consumers. On the scene, Li Yaoxiang also showed everyone the characteristics of down jackets and the sense of upper body wearing in all aspects.
Outdoor warmth, online extreme cold, fearless
Bosideng operates with the ultimate professionalism and ingenuity. The extreme cold series of down jackets can be said to exceed the cold resistance limit of down jackets. Practical tests prove its excellent cold resistance without fear of extreme environments. It can be said to be the "ceiling" of the down jacket. It also fits the Asian body very well, creating a new fashion of steady and informal business commuting. Powerful functionality with a sense of design is another perfect fusion of function and fashion. It will undoubtedly become another indispensable "new favorite" item in the winter wardrobe of business people.
Lightweight, zero pressure, not dull, trendy and warmth
In addition to the extreme cold series, Bosideng also brought the light puff series this time. The puff series are originally designed by Italian designers, using new lightweight fabrics for design creativity, which is 60%-75% lighter than ordinary fabrics, creating a light, zero pressure and not dull wearing experience.
In terms of color, the trendy color collision processing and customized tide color processing are carried out according to different styles, and the thick and bloated black and white limitations of traditional down jackets are broken with customized tide colors and thin and light creativity. The unique color matching is fashionable and eye-catching, so that winter is also full of colors, and refuses to be dull. While retaining lightness, high-quality goose down is used for filling, which is soft and warm.
Avant-garde fashion new trend, unique and high-end
The first Bosideng windbreaker down jacket, the biggest feature is: it has both the skillfulness of a windbreaker and the warmth of a down jacket; the selection of high-quality weatherproof fabrics; the high-quality goose down, which is graceful and warm. The down jacket of the windbreaker series continues the classic version and elements of the windbreaker, which can be described as a classic. Feel the charm of Haute Couture while enjoying the warmth.
About Bosideng
Bosideng started in 1976 and has been focusing on down jackets for 45 years. It has achieved the No. 1 sales in the country for 26 consecutive years (1995-2020). It has always been the best choice for down jackets in the hearts of Chinese people. Bosideng has been sold well in 72 countries including the United States, France, and Italy for its quality and warmth retention. It is the only clothing brand in the industry that has won the "World Famous Brand".
Bosideng has the courage to innovate and shines on the world show floor. It has been on the international fashion week for 3 consecutive years. The eye-catching down jacket fashion icon.
With leading products, it still continues to break through the limits of production and craftsmanship, and leads the transformation of the down jacket industry. Bosideng down jackets play a reliable "cold-proof support" for the general public and professionalism. The team climbed to the summit of Mount Everest and so on, demonstrating its proud quality.
Bosideng is not only determined to forge ahead, but also insists on people-oriented. During the new crown pneumonia epidemic, Bosideng launched the "300 million down jackets to help the frontline of the epidemic" public welfare activity. Since late October, the cold wave has been raging, and the people affected by the disaster in Shanxi and other places and the front-line workers responsible for Shanxi’s post-disaster reconstruction are in urgent need of cold and warm supplies! After learning the news of the disaster, Bosideng quickly deployed 45 million down jackets and 5 million cash to help Shanxi Post-disaster reconstruction! In the face of the cruel disaster, Bosideng’s continuous assistance to the victims in the disaster-stricken areas demonstrates the social responsibility awareness of “the greater the ability, the greater the responsibility†and the sincerity of sincere dedication to society, and also demonstrates the brand's strong warehousing and logistics strength!
Bosideng is determined to forge ahead, insists on people-oriented, and demonstrates Bosideng's ingenuity, persistence and strong brand influence to the world with high-end quality and refined details. It is believed that Bosideng will lead the down jacket industry to open a new chapter and create a new trend of down jacket fashion.
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