Kangnai accelerated the pace of going abroad. Following last month's opening of stores in Germany, Hamburg, Berlin, Luxemburg and Austria, today's French flagship store at the Golden Section of Paris has officially opened its doors. .
According to reports, the Kangnai Paris flagship store has an area of ​​280 square meters. Located in the prosperous business center of Paris, BLD sebastopol (Sebastopol), famous brands of leather shoe chains from all over the world gather here. Their prosperity is no less than that of Wangfujing Street in Beijing.
Since Cornell opened its first overseas store in Paris in January 2001, the company has opened stores to more than 20 countries in the world, including developed countries in Europe and America such as Italy, Spain and the United States, as well as developing Southeast Asia and Africa. In some countries, the total number reached more than 100. French consumers are increasingly aware of the Cornell brand. 90% of buyers are locals and tourists from various countries, and Chinese overseas Chinese account for about 10%.
Kangnai Group official said that in the next five years, Kangnai will actively implement the brand internationalization strategy and open 1,000 franchise stores and counters worldwide. The establishment of a flagship store in the prime location of Paris is aimed at establishing an image and accelerating market expansion. At the same time, it can also use this popularity to radiate the EU's other countries and even the rest of the world.
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