"Creation" suit to create a world famous brand

In November 2005, for the employees of Dayang Group Co., Ltd. of our city, it was an unforgettable month. The company’s “Creation” brand suits that won the “China Well-known Trademark” award were passed through the relevant departments. After the screening, it was honored to be designated as a concierge costume for party and state leaders.

On August 29th, it was learned from Dalian Dayang Creation Co., Ltd. that the “Daiyang People”, already well-known in the international industry, did not forget the pride of their own when they first created the “Creation” brand—creating a world famous brand. They are approaching this goal.

Dayang Group has "3 gold medals" strategy

Established in 1979, Dayang Group, after 27 years of baptism of domestic and foreign markets, has become one of the largest clothing-scale conglomerates in China and the vice president of China Garment Association. The company's existing assets of 1.3 billion yuan, nearly 10,000 employees, clothing production capacity of nearly 10 million / sets, with import and export rights, its holdings of Dalian Dayang Creation Co., Ltd. in 2000 on the Shanghai Stock Exchange.

As early as 1994, Dayang Group established its own independent brand and held a press conference at the Great Hall of the People to announce that it wanted to create the Chinese's own world brand. With such an embarrassment, Da Yang people named their own brand "Creation" - creating a world famous brand.

“To be a world-class fashion factory, to establish a world-class garment trading company, and to create a world-class men's brand” is the strategic development goal of Dayang Group. Inside the company, it is known as the “three gold medals” strategy and it is also vividly compared to the company. The three “midway islands” that will go through the other side of success will be the company’s future development compass.

Li Feng, deputy general manager of Dalian Dayang Creation Co., Ltd., who is responsible for the creation of the "Creation" suit brand, said that all the "Daiyang People" now know that it is the third gold medal that truly determines the rise and fall of Dayang's 100-year history. Creating a world-class men's brand is the ultimate goal pursued by Dayang. For this reason, they are accumulating the enormous energy that the future “Daiyang” may “explode” at any time in the hands of the domestic industry.

In the "dancing with the elephant" in the self

Liu Wen, executive deputy general manager of Dalian Dayang Creation Co., Ltd., said that whether it be doing the OEM of the world brand or trespassing on the road to creating a world-class brand “Creation”, the “Daiyang People” look for such a truth. : Selfhood in "Dancing with Elephants".

The advantages of export processing for many years have laid a good quality foundation for Dayang Group. In the subtle, Da Yang people's hearts will establish a high starting point of international coordinates. Cooperation with Japanese companies allowed the “Daiyang People” to learn how to make products more elaborate. Cooperation with famous European and American experts allowed Dayang people to truly appreciate the power of brand culture and the charm of world-class brands.

"Dancing with elephants, you will continue to surpass yourself at a very high starting point," and for this constant transcendence, the Da Yang Group has not satisfied with the original Asian markets such as Japan and South Korea, and has started to make a large-scale move to Europe and the United States. The market is advancing. In 2004, they began to cooperate with world-renowned garment supplier Bagier and set up factories to work together on in-depth cooperation in the R&D of R&D products; he did not hesitate to invite the chief designer of the famous international brand Armani. Mr. Vaughan Kettering and management and planning experts from home and abroad joined the company; established offices overseas and exhibited their products at the world-class clothing exhibition.

Not long ago, Dayang took another hand with the international women's famous brand, the American BCBG, which means that Dayang will be able to enter the full range of apparel products in the near future.

At the same time, since 2000, Dayang Creation made full use of the funds raised from the listing to fully update the equipment, and hired foreign experts to guide processing companies in technological upgrading and production innovation. It not only successfully introduced the Italian suit technology, but also The first domestic use of stand-up production mode.

Through these efforts, the product quality and production efficiency of Dayang Genesis have reached the leading level in the industry, both at a distance from low-end products, to avoid falling into a brutal price war, and reasonably controlling costs and maintaining high profits. rate. At the beginning of 2005, Mr. Ivano Kettering, the chief designer of Italy's top menswear brand Armani, visited the Dayan Creation.

Mr. Ivano is known as the world's top men's fashion designer in the high-end men's wear field and has always been known for his finicky eye. After visiting the factory of Dayang and seeing the products of the creation, he was surprised to say: “Dean Yang’s craftsmanship level is comparable to the top international men's wear and even exceeds some of the international big names”. Chuangshi products have been highly recognized by overseas consumers for its high quality.

Creation suits are now exported to more than 20 countries and regions including Japan, South Korea, the United States, Germany, and Italy. While their excellent quality has been widely recognized by international customers, exports have continued to climb. Moreover, by the year 2005, the total export volume of Dayang Group's suits has ranked first in the country. In the past “Conference Expo”, Da Yang pursued the “biggest”, and this year’s “Conference Expo”, Da Yang will profoundly interpret the development of his international brand with multi-element content—high quality. The suit shows, represents the trend of the world's fashionable and popular 07 release, the unique ideas of Armani's chief designer, and BAGRT's new functional fabric display.

"Creation" prepares for another round of 10,000 meters

Liu Wen told reporters that although the international first-line brands have made great inroads into China in recent years, China's high-end branded apparel market has not reached the decisive time. To this end, "Creation" decided to establish a "Beijing, Shanghai, Dalian" triangle of marketing, brand operations, manufacturing base this pattern, and the northern market as the main theater to establish a flagship store. It is reported that the four flagship stores that will be built soon will invest more than 10 million yuan in each piece of land. At the same time, the first customer club model will be established...

Liu Wenxuan said that all of the brand marketing actions of “Creation” is the brand's 10,000 meter race, and it is not necessarily your competitors who start running ahead. But be sure to run with first-rate players and constantly groom yourself. Only in this way will it be possible for you one day to generate tremendous energy based on your own style. Yang Yang also believes that the formation of a world-class brand depends on the efforts of at least several generations. Just as the 27-year unorthodox path that Dayang’s export manufacturing industry has followed, the brand culture also needs some hard work.