Humen is a clothing town with tens of thousands of garment factories, brand companies and clothing wholesalers. It has also attracted thousands of designers from home and abroad to come to Humen to fight for business. Recently, the reporter visited a number of fashion design studios, and learned that many designers began to move from the original imitation to the original, from the enterprise-oriented design to the original design of self-mind perception, which is stationed in Fumin Clothing Business Center 23 The “Coffin†designer studio of the building is the leader of this group.
"寅木" is the leader in the design of children's clothing in our town.
In 2016, a consortium in China preparing to enter the apparel industry came to Guangzhou, Shenzhen, Dongguan and other Pearl River Delta regions to find a strong designer brand. The responsible person of the consortium came to Humen and conducted a one-month investigation on the designer brand of children's wear. He finally had a special liking for the “Xianmu†designer studio stationed on the 23rd floor of Fumin Clothing Business Center. They found that the products they designed were in the style, the thickness and softness of the fabric, and they were very correct with the “Sen†style they sought. Finally, they reached a deep cooperation with “Yumuâ€. "Design studios design 1-2 series of about 70 children's clothing boutiques on the designer integrated store OTC platform. As a result, “Yumu†has become the only “Sen†designer brand in the town to display on the designer integrated store OTC platform.
The picture shows the “Sen†fashion children's clothing model in the “Coffin†designer studio, which is favored by customers.
It is understood that Liu Hanmin, the founder of "Yumu" designer studio, is from beautiful Chongqing and graduated from the Textile and Garment College of Chongqing Southwest University. In 2006, Liu Hanmin, with the dream of fashion design, came to a foreign-owned children's wear design assistant in the town. In the following years, she went to a number of well-known children's wear enterprises, and her design thinking gradually evolved from immature to mature. The children's wear studio has laid a solid foundation. After accumulating a wealth of experience in children's wear design, Liu Hanmin and her husband co-founded the “Coffin†designer studio, and gradually became famous in the industry.
The picture shows "Yumu" designer Liu Hanmin is drawing a design
From directional design to free play
At the beginning of the establishment of the “Coffin†designer studio, Liu Hanmin abandoned the solidified thinking of the previous orientation design and began to pursue a design that fits the soul. The style also turned to a fresh and elegant natural style. In the world of children's wear, which is full of colorful flowers, “寅木†has a “clear flowâ€. When talking about the source of product design inspiration, Liu Hanmin told reporters that its inspiration comes from the most authentic understanding of life. As a woman in the fashion industry, she hopes to design a children's wear that is consistent with the child's age, more pure, innocent and childlike, so as to get a sense of joy and satisfaction in nature. Liu Hanmin frankly said that many of the previous design directions were based on the needs of customers. The model is very fixed and belongs to directional design. It has great limitations and is very restrained. She believes that design should not be bound by time and space, this is the soul and sincerity of design. So, in recent years, she began to transform, free to play according to her own design ideas, a series of products designed to win the favor of a large number of customers, many customers come from afar, when they saw the whole product of "寅木" They are very excited and do not hesitate to order. In Humen, there are more and more fashion designer studios like “Coffinâ€. They have been obscured, and now they are coming out with their professional standards, rich design experience and personalized products full of humanistic feelings. A road to innovation has continuously conquered domestic and foreign customers.
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