JNBY Jiangnan Puyi Women's Spring/Summer 2017 New: Wear clothes like a new space

“This shot was inspired by the work of Austrian conceptual artist Erwin Wurm. Most of his video works are exploring the relationship between human body, objects and space. So I and the photographer Eleven wanted to use this kind of art form to brand new Modeling and Themes To re-assemble the JNBY 17SS product, we assumed the existence of a new space.

We have found a gallery as the new space carrier. By creating a series of new relationships between people, supplies, clothes, and devices, we form a space that is assumed to exist, and we can use the body language of the model to add simple language. The pure styling relationship naturally makes the model a part of the space.

Styling is such an interesting thing. When it is changed, a new face, a new makeup, a new scene, you can see through the photographer's capture that there is a new emotional connection between people and clothes. I hope that when you look at this series of films, you will come up with a different JNBY concept that will make contact with your life. ”

--Damoly

JNBY Jiangnan Fuyi Women's Spring 2017 New Collection

This is our first cooperation with fashion blogger Damoly, and it is also an interesting attempt after he redefined his identity.

During the years of Weibo’s active activity, Dai Mo Li’s side gathered a group of his own unique aesthetic tastes, keen observation and life sensibility, and he also was eager to express his friends. As a result, we reached a consensus that we could use Dai Mo Li’s styling to collaborate with his photographer’s friends and bring some new associations related to clothes from an independent, interesting and artistic perspective, and use photography to bring them together. What you want to express is passed on to everyone.

Photography: Eleven

Modeling: Damely

Make-up:Valentina

Hair: High Rain

Model:Zuzanna@Reals Model

Assistant: Allen

Venue: renspace