Kent & curwen Kendi Man Creative Director and Beckham Collaborative Innovation Series

Since its foundation in 1926, kent & curwen men's wear inspired from the traditional British sportswear and uniforms, designed to highlight the British gentleman's chic charm and unique personality of fashion men's, Beckham is the best representative of the British gentleman, regardless of fashion style It is still a world-class symbol of achievement in sports. His attractiveness and fashion style symbolize the British style of the new era represented by the brand.

Beckham, who worked closely with Kent & Curwen, participated in all aspects of the brand's work, including product development, market expansion, advertising, and boutique display design. The new series will debut in November this year.

Creative Directors Daniel Kearns and David Beckham

Daniel Kearns, the new creative director, also attended the event that day. The famous designer who graduated from the Royal College of Art in the UK was Alexander McQueen, director of men's fashion design for Façonnable and Louis Vuitton, and the collaboration series with Beckham was also attracting attention. The fashion sense of the two designers injected new and modern elements into the brand's gentleman sports style, realizing Kent & Curwen's fashion concept.

Kearns said in an interview that his design concept is to combine the traditional style of the brand's own movement with a modern sense, presenting Kendi's unique retro style. Whether it is casual sportswear or tailored suits, it can fit the lifestyle of a new generation of young people. As he said: "Fashion does not mean high prices, but shows your attitude toward life."

During the event, Kent & Curwen's historical collections also appeared in the gallery, showing us the long history of the brand and the changes of the British trend.

The brand new series showcases the brand's craft aesthetics, from full-textured jackets to washed yellow rugby shirts, each with its designer's inspiration. In order to celebrate the brand's new charm, the team specially redesigned the famous Three Lions logo and combined it with the brand name to highlight Kent & Curwen's deep relationship with British history. As a symbolic element of the series, the brand-new Three Lions logo and the embroidery of the English Rose show the brand's connotations. Beckham calls it "a gentleman's grace that straddles the age and age boundaries."

As a classic British men's model, the release of Kent & Curwen's new series brings modern charm to the brand. While continuation of the brand tradition, it added the temperament of daily leisure, designed a fashionable men's wear suiting the gentlemen of the world, and created a new era of British urbanism.