On the evening of November 20th, WeChat public number "MaisonKitsune" released news that Maison Kitsuné's mainland Pop Up store was first selected at Shanghai Henglong Plaza, which is located at 216A on the second floor of the mall and will be open until March 2020.
According to reports, this flash shop displays a variety of products, from classic T-shirts to sweaters, sweaters, windbreaker jackets, as well as shoes, bags and accessories, the creative director Yuni Ahn released after taking office. The principle of the mainland's first show, the stylish and casual classic Parisien series, the avant-garde artistic ACIDE series are all available for sale at the store.
According to MaisonKitsune, ADER X MAISON KITSUNé will be unveiled next Monday.
Maison Kitsuné was founded in 2002 in Paris, France, by Gildas Loaec and Masaya Kuroki. The brand name "Maison" is the "home" in French, and "Kitsuné" is the meaning of "fox" in Japanese. The company's first business Divided into two branches - fashion brands and music labels.
In 2015, Maison Kitsuné opened its first store in China at the Fashion Walk store in Causeway Bay, Hong Kong. In August this year, the brand opened its second flagship store in Hong Kong at Tsim Sha Tsui Harbour City. It is reported that Maison Kitsuné will enter the Chinese mainland market, the first store will debut in Shanghai Xintiandi on December 18, followed by Maison Kitsuné's sub-brand cafe Café Kitsuné.
On February 18 this year, Jiu Muwang issued a notice saying that the company and Kitsune France signed a "shareholder cooperation agreement", and plans to jointly invest in the establishment of a joint venture company - Little Fox (China) Co., Ltd. to carry out "MaisonKitsuné" in mainland China, Hong Kong and Macau. "Brand and "Kitsuné" brand clothing, accessories, bags, cosmetics and perfume products business. Jiu Muwang intends to invest 50% of the joint venture company with cash of RMB 76.5 million; Kitsune intends to fund the ownership of trademarks other than coffee, perfume and cosmetics in the business area, including but not limited to clothing, accessories, bags and bags. There is a 50% equity interest in the joint venture company. The two sides plan to open about 50 stores in China within five years.
However, on September 25, Jiu Muwang announced the termination of cooperation with Kitsune France, but did not disclose the specific reasons. According to the Beijing Business Daily, the reasons for the breakup may be due to differences in external development ideas or changes in cooperation expectations.
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