The marketers are struggling in different markets, paying hard work, sweating, and paying too much, but what is the market return to the marketer? how many? Is paying proportional to return?
Many marketers have thought about the question: Why did my contribution not get the expected return? It is quite difficult to do the market now. The competition is too fierce and cruel. The relationship between pay and return is always plaguing China's 80 million marketers.
I couldn't help but think of the games that many people often play, shouting loudly at the distant mountains, and then quietly listening to the echoes of countless distant mountains brought by shouting, wave after wave, repeated repetition, echo from strong to weak, continuing After a while, I returned to silence, and then a few more. The people who play this game are not tired, because they can release stress and relax, the feeling is really cool, very relaxed and very tasteful. Especially when several people compete together, several sound waves of different volume, different tone, different frequency, different tone and different content are lingering in the mountains. This is especially true.
Through the game of Yuanshan echo, the author is thinking about the mindset of the marketer and thinking about the relationship between pay and return in the sales work. The louder the player is yelling at the distant mountains, the greater the echo, the longer the duration, and the more repetitions, which is a feature. There is another characteristic. The longer the content of the shouting, the higher the frequency of the sound wave of the loop. Without waiting for the end of the wave, the second wave begins again. The latter wave follows the previous wave, overlapping and spreading. The entire space is filled with sound.
Comparing the salesperson's contribution to the "sounding voice", the market's return is compared to "the echo of the distant mountains", and the relationship between pay and return is relatively simple.
The salesperson is responsible for the business of a market. Everything that happens in this market has something to do with him. The problem is that he is not doing enough. It is useless to find any objective reasons. He has to take responsibility for it in the end. To solve the problem by yourself; having results is the result of hard work, others can only share a small part of them, the larger income is still their own, others will not really appreciate the joy of success and sense of accomplishment. Then, paying for the market that you are in charge of, bleeding and sweating, is itself a matter within your own responsibility, and is also responsible for yourself. A person who is not responsible for himself, he is very unlikely to be responsible for others.
Are you paying enough?
First, the marketer has to pay for the market. Some people say that doing the market is like sailing against the water. If you don’t advance, you will retreat. The state of standing still is not there today. The competition is not going to exist. For example, some marketers take over a market, and there is a basis. Even if he plays all day, there will be a certain amount of natural sales in the short term. However, if several sales cycles are continuously abandoned, as in the spring, people do not scatter seeds, and the harvest in autumn is bound to be few, even the particles are not. This is like you didn't shout at the distant mountains, how can you hear your own echo? The result is naturally a silence, unable to find that feeling.
Second, the marketer needs to use the sweat to water the market. There is no free lunch in the world, and the opportunity is always reserved for those who are prepared. In the buyer market where the homogenization is obvious, the marketer must compete with the competing products for the market, that is, use the heart to operate, and the survival pressure is also quite large, let alone do not have to do it, not willing to shed blood and sweat? Survival space requires marketers to do their utmost to fight for, to sow hope, and then use sweat to water, manage with heart, open up ideas, and boldly innovate. Under normal circumstances, this market will not disappoint the efforts of marketers, because this is the law of the market. . Just like the echo of the distant mountains, only the voice of the shouter reaches a certain decibel, in order to have an echo; only when the shouting is loud, the echo will be large enough, long enough, and powerful enough.
In addition, marketers must strive to create their own "far mountains," that is, to quickly upgrade themselves to be able to take on greater responsibilities. The market is in the hands of the marketers themselves, and the future is also focused on their own grasp. The marketer only has to do better in the market he is responsible for and achieve better performance. The boss will give greater responsibility and let him manage more. The market provides a bigger stage for life. Of course, this responsibility, while implying an increase in status, undoubtedly increases the income, which is of great benefit to the development of his next career.
There is a lyrics like this: the world is fair and has a reward. It is not easy to do business, but "the echo of the distant mountains" will teach us a lot.
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