Underwear market has called for subdivision operations
Underwear market has been hot for nearly a decade, with women inland areas more and more sensitive to fashion, combined with domestic advertising, marketing system to do more and more mature, underwear spending has become an important modern women's expenses. According to the relevant data show that "modern women buy underwear 3 per person per year
Pieces, each person spending an average of 200 yuan a year. So according to this data, we can roughly estimate the lingerie market each year to create the share of consumption, but as the underwear market is approaching maturity, women's underwear requirements are getting higher and higher ----- "underwear To have a brand, underwear to have a story, underwear to design humane, underwear to be comfortable, to be different ", which is from all walks of life a variety of voices, but enough to show that the underwear market segment has come, that is, according to Different needs to make the product.
Female impulse spending, who will pay?
Women buy underwear, most of the impulse spending, so recently there is a business, the two impulse consumer goods placed in a store sales, then we analyze, so what can be done to achieve this brand:
Caruntia underwear from Hong Kong, popular in Europe and the United States, popular in Japan and South Korea and other places, with her unique design, and humane care has become the world's women's underwear magic. Each of Carrentia's products is set according to the needs of the people, the appearance of fashion charm, very comfortable to wear, no distortion, not significant old, but most importantly, her price is more commonplace, is the average woman Consumers can buy affordable price. And, in every Carinthia shop, with dozens of perfumes, which is marketing in marketing is a "bundling" means of sales, how beautiful women can buy a trendy underwear, not To choose a perfume it? This is entirely in line with the psychology of female impulse spending, so that enterprises set their product distribution so that they are suitable for market psychology.
Our market has become larger and more impulsive consumption may be more and more, like the Calencia brand to think about the spending habits of the terminal, we have to say, Carrentia brand has to follow the consumer money Bags, they know more about what consumers want to buy, how to spend money, but the basis is that Carrentia brand marketing at the same time, the same product to do great, so we can on the basis of a good product The majority of women impulse consumption.
Underwear market has entered a white-hot competition phase, which calls for our underwear brand to have its own personality to develop, to give their own brand a character, a name and a vitality, which is a virtuous market atmosphere, and we look forward to More and more Carrentia appears.
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