The traditional clothing enterprise production mode often designs the style first, then plays the version, and releases it to the production workshop according to the unified version, and organizes mass production. At present, in the famous clothing city Shishi City, some small and medium-sized clothing enterprises began to change this inherent mode and explore a new type of production and operation format - private order.
The Shishi Fengli area is famous for its traditional children's wear production and management in the national clothing industry. There are a large number of small and medium-sized children's wear enterprises.
At the beginning of this century, Feng Dongren Cai Dongping opened a small garment processing company - Lidu Clothing Co., Ltd. For more than a decade, the development of Lido has been smooth and smooth.
However, at the beginning of last year, with the changes in the domestic and international economic environment, Lido suffered from the dilemma of export sales and weak domestic sales, and the traditional clothing orders showed a “bridging†decline. In June last year, Cai Dongping decided to comprehensively develop clothing tailoring services. Services include door-to-door volume, fabric matching, style matching and many other links.
"After one year of operation, the business volume is about 3 million yuan, mainly local customers, the situation is better than expected." Cai Dongping said that although there are many links, the cost of manpower and material resources is also high, but because of the high-end crowd of customers Mainly, the added value of the product is high.
The reporter learned from the Shishi Textile and Apparel Chamber of Commerce that since the beginning of last year, Shishi has started to produce a number of enterprises engaged in clothing ordering, with a total of 158.
The clothing industry is the leading industry of Shishi. However, in recent years, this industry has suffered from overcapacity.
“The development of customized services is one of the ways for Shishi clothing to explore the transformation of small and medium-sized garment enterprises.†Tian Qiming, president of Shishi Textile and Apparel Chamber of Commerce, believes that SMEs are more flexible in production and operation, and that they are better suited to carry out customized services.
In addition to conducting business offline, some companies are also exploring the implementation of customized services online. Located in Shishi textile and apparel electricity supplier industrial park lion lions is the first company to carry out the business of the company. The chief designer of the company, Wang Weidong, said that consumers only need to log in to the lion's e-commerce platform to upload their height, measurements and other information. After collecting the customer information, the company's design department will send the clothing style to the consumer for confirmation within 3 days. . After confirmation, the company will then place the order to the relevant clothing company for production, and then deliver the product to the consumer through express delivery. The whole process is about 3 weeks. Since the launch of this business at the beginning of last year, the company's turnover has reached more than 5 million yuan.
The reporter learned from the Shishi Textile and Apparel E-Commerce Industrial Park that there are only 25 companies that carry out online clothing ordering business.
When talking about the private ordering of Shishi clothing industry, Tian Qiming believes that the number of enterprises that carry out customized services is not large, but the development speed is very fast, and it has already formed a certain scale, and the future prospects are expected.
Lin Jinchang, director of the Shishi City Bureau of Commerce, believes that the increasing consumer demand for personalized clothing is a major trend. Given that the industry is just emerging, Shishi’s companies need to further improve product quality, brand personality and build Mature business mechanism, increase capital investment, to achieve industrialization and scale development.
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