Summary of the terminal storefront display of home textile products

In the modern society, entering the home textile industry in the era of brand competition, the terminal display design has increasingly shown its important position, and the perfect merchandise display is very important. Practical applications for terminal storefront display include window displays, showcases, actual display of showcases, and the use of lights, props, background music, and color. How to use the display in practice to create a good atmosphere to impress customers? Below we will explain from the following elements.

First, the window display

The window is the fusion of the entire storefront display, the main window of the corporate image, and the first impression left to the customer. Therefore, every time we display the window according to the sales needs and seasonal changes, in order to attract more customers' attention, we need to consider the unity of color, style and theme.

The window display is generally sold in the current season. The main push is mainly, and the window display can also add a series of props according to the season, theme and other elements. But it must match the goods on display. The window can be structured as a closed window, a semi-closed window and an open window.

1. Closed window

The window is completely separated from the store, forming a separate space. The so-called "closed window" is more suitable for shops with larger space and more window coverings. Its advantage is that it can fully express the product without being affected by the surrounding environment.

2, semi-closed window

The semi-transparent window in the back and store is called “semi-closed window”. This is the most commonly used display form in bedding display. It is convenient, fast and can be changed at any time with the season. Communicate to customer information in a timely manner.

3, open window

The biggest feature of the open cabinet is that it has enough affinity. This window has no back and is directly connected to the store. People can touch the sensor products at close range.

Second, the exhibition bed display

The combination and combination of bed display, due to limited display space, in order to maximize the use of space, generally in a bed or a separate area for different product combinations, based on a product, on the basis of additional products attached The display is out. The color matching principle of bed display: the principle of matching colors and the principle of contrasting colors.

1, the same color matching

Principle: Hue, brightness, purity are basically similar, different colors of products can be matched, with small ornaments of the same color or similar.

Features: color harmony, the whole atmosphere is unified and bright.

2, the contrast of the color

Principle: The two contrasting colors are matched. In order to look at the coordination, the color in the main flower should be at least 2/3 or more, which is easy to cause visual fatigue.

Features: Strong visual impact, vivid and lively picture, not dull.

Third, the exhibition of the showcase

In the current high cabinet display, all textile companies tend to disassemble the display, that is, the product unpacking display. This display helps to create a real atmosphere, exhibiting products, and directly stimulating customers' desire to purchase.

1, the color matching of the horizontal cabinet

Displayed by color from cold to warm: light green - dark green - light blue - dark blue - gray - light yellow - reddish - red. Conversely, from warm to cold display.

According to the color of the light and dark display: white - light gray - light yellow - light pink - red, and vice versa from dark to bright display.

2, vertical cabinet color matching principle

The vertical color should be displayed in the same color. In addition to the color sequence, the display should be sold for sale. The height of the 1 and 5 meters of the high cabinet is 50 cm. This is the best place to place new products and best sellers. In the display, the top layer usually displays the products that need to be recommended, and the lower layer is usually the product that enters the conversion cycle.

The above is a brief description from the three displays of the window, the exhibition bed and the showcase, and a complete terminal store is not only simple, but also needs to be better displayed through combination, lighting, and props. Products, so we need to constantly compare and observe.