Can not ruin the reputation of Tianzhu because of the profit of a towel; can not lose the economic opportunity of China's unique green fiber rising in the international market because of a company's fraudulent behavior.
In fact, as the mixed prince, I am the most envious of the little prince.
The little prince is a 100% pure organic Tianzhu fiber towel that is 30 cm wide and 34 cm long. The pure texture gives him a silky feel. The price of 13 yuan also made him very popular. Most notably, his ingredients can be labeled with organic bamboo fiber, while my bamboo fiber component can only be labeled with bamboo pulp fiber.
The little prince of bamboo’s hometown said that the production of his bamboo is different from the production of my bamboo.
The bamboo that I produced was from Zhejiang and Fujian, and the bamboo that produced him was in Sichuan. There is a bamboo garden in the organic industry of Tianzhu, where the bamboo and yellow bamboo are the best materials for extracting bamboo pulp fiber because of their excellent elasticity and toughness.
However, he and I are not the same family. His family crest is Tianyuan Home Textiles. Although our towel family and Tianyuan Home Textile are located in Shandong, the brand concept is completely different. Although the signs are different, the brand concept is different, but our two families are the same as the bamboo fiber economy.
Tianyuan Home Textile strictly adheres to the promise of “natural source†in terms of product control, and has become a star in the Tianzhu Industry Alliance for many years. And I am different. Although our towel family is a bamboo fiber enterprise, it is not a star enterprise in the Tianzhu Industry Alliance.
Part of this is because I am different from the hometown of the bamboo used by the little prince, and because of the loyalty of the Little Prince family to the Tianzhu Alliance.
However, all of the above is not reflected in the price. What I want to reiterate is that my price is 36 yuan, and the price of the little prince is 13 yuan. And my size is less than three times that of the little prince. Therefore, in terms of price, I am comparable to the price of the little prince.
However, the little prince told me that his family brothers would never be abused and discriminated against. Never been thrown into the washing machine and stinky socks, and will not be downgraded to make rags. The reason for everything is that our bamboo home is different.
Indeed, every consumer has their own perceptions. Whether it is intellectuals, the working class, young people or middle-aged people. Sometimes, letting them make judgments is not necessarily the price, but the quality of the actual towel. I must admit that after the launch, my hybrid prince is as pure as a little prince.
And this also caused me a kind of self-doubt that made me feel inferior. However, I don't know where my problem is. It is said that some of our products are made of wood pulp fiber and cotton instead of bamboo pulp fiber, so they are very unhappy after being known by the Tianzhu Alliance.
The little prince and the half-blood prince, I have a few questions. First, is bamboo fiber more expensive than cotton and wood pulp? Secondly, what is wrong with replacing bamboo fiber with cotton and wood pulp fibers? In addition, is this a difference in philosophy, or is it a behavior for commercial profit?
The little prince told me that cotton prices are now unstable. For example, the recent cotton price “diving†has allowed many fiber dealers to stabilize their bottoms. However, before the cotton price did not dive, because the bamboo fiber production in the same area of ​​land is more abundant than the cotton production, the price of bamboo fiber certainly has certain advantages. However, the land where cotton is grown can also grow food, and the land where the bamboo is grown cannot be cultivated, which makes the price of cotton fluctuate much compared to bamboo fiber. It is worth mentioning that the growth period of bamboo is two to three years, so there is naturally no cotton efficiency in the growth cycle. In summary, the price of bamboo fiber and cotton fiber is not comparable.
It is not a good thing to replace bamboo fiber with cotton and wood pulp fibers. There are two points that can explain the bad: First, there is no bamboo pulp fiber in the cotton and wood pulp fibers, which is cool and antibacterial, so it will be as shameful and insincere as viscose fiber as bamboo fiber. Secondly, bamboo fiber is China. Unique, unique fiber resources, replacing him with cotton and wood pulp fiber will annihilate the advantage of our "national quintessence fiber".
It's hard for me to figure out why my manufacturer doesn't use pure bamboo pulp fiber – it's a different idea, or a business profit point. Obviously, the birth of the little prince is more noble than my blood. At this point, I seem to be a cashmere blended with wool, which cannot be called soft gold. Therefore, in this concept of comparison between righteousness and benefit, I am always a short half compared with the little prince.
Although, his small size and low price can be regarded as a promotion and benefit experience product of Tianyuan Home Textiles. However, in contrast, my price, ingredients and quality are somewhat vague.
The price issue has to be said that the excellent home YOJO, which was founded in 2001, is a green farmer and specializes in green pollution-free fruits and vegetables. It is committed to providing people with higher quality, safer and pollution-free products and solutions. In 2008, Lunong Company obtained a 30 million yuan venture investment from Angel, a US venture capital company, and changed its name to YOJO, and officially entered the daily necessities market. At Youjia, we were able to get the most transparent bamboo fiber towel information.
Excellent YOJO brand towels on Taobao, some are bamboo fiber, and some are Tianzhu fiber. Since these towels are generally free of complex jacquard techniques, we can see that the price of a bamboo fiber and a bamboo fiber towel of the same area is roughly twice as large. That is to say, the price of a child's bamboo fiber small square of 18 cm square is 2.6 yuan, and an equally large Tianzhu fiber towel is about 6 yuan.
The person in charge of the excellent family said: "In the bamboo fiber towel, the price is a lot of greasy. For example, the problem of weight, the purity of the material, the distribution of bamboo fiber. However, please pay attention to our product description, 100% of the bamboo fiber The 100% Tianzhu fiber is also nearly twice the price with the ring part, that is to say: if a 100% Tianzhu fiber towel is about 26 yuan, the same area and the weight of the weight part of the 100% Tianzhu fiber towel price It’s about 14 yuan.â€
After learning about the excellent family, I suddenly found out that as a mixed-blood prince, I was very upset and very sad - no wonder the towel of the little prince family similar to me can actually sell for 52 yuan, I can only sell for 36 yuan.
And if it is purchased on the Internet, a towel like me, but only 19.9 yuan; even if the freight is added, it is less than 25 yuan.
What Tianzhu has to say is that the word "Tianzhu" in the composition is supported by the noble blood of the little prince.
"Tianzhu" fiber is a new type of cellulose fiber made from renewable bamboo resources. As a product of China's independent intellectual property rights, “Tianzhu†fiber has become a new bright spot in the textile market at home and abroad, and is favored by more and more domestic and foreign consumers.
At present, the sales market of bamboo fiber products is mainly in the south, and it has been accepted by more and more consumers. In order to promote the healthy and orderly development of "Tianzhu" fiber, accelerate the development of high value-added, high-grade bamboo fiber products, extend their life cycle, enlarge, strengthen, and optimize the "Tianzhu" fiber industry, "Tianzhu" fiber industry alliance It came into being in November 2005.
At the same time, in order to prevent counterfeit and shoddy products from disrupting the market, the "Tianzhu" tag was also launched. According to reports, all the finished products of "Tianzhu" fiber content of 50% or more can apply for the "Tianzhu" tag. All “Tianzhu†tag is issued by Hebei Jizhen Chemical Fiber Co., Ltd. directly to “Tianzhu†fiber garment manufacturers, traders, brand companies, etc., rather than yarn mills, cloth factories, cloth distributors.
After only four or five years, "Tianzhu" fiber products are exported to Taiwan, Japan, South Korea, India, Pakistan, Turkey, Germany, France, Italy, the United States and other countries and regions.
Shanghai Textile Science Research Institute and Taicang Ermian Industrial Co., Ltd. jointly developed bamboo fiber series textiles, including denim, T-shirts, bedding, etc.; Wujiang Badu Jianfeng Silk Mill made bamboo fabric; Shanghai Maoshang Textile Apparel Co., Ltd. and Shanghai Jinshan Zhenfeng Wool Textile Factory have developed bamboo fiber shirt fabrics, wool polyester bamboo fibers and bamboo fiber knitting yarns. In 2006, the sales volume of “Tianzhu†fiber reached more than 10,000 tons, of which the domestic market accounted for 58% and the international market accounted for 42%.
According to Song Dewu, president of the Board of Directors of the Tianzhu Industry Alliance, “Tianzhu has occupied 80% to 90% of the market share of bamboo pulp fiber in the market. Although the concept of bamboo fiber is now attacked by counterfeit goods, the trademark of “Tianzhu†is strict. The industry maintains its own brand image."
My question is, let the Tianzhu Industry Alliance make an ultimatum for my family, and even cancel the qualification to hang the "Tianzhu" tag.
The confusion of the family of towels, but my family also has a remarkable history in the study of bamboo fiber: In 1999, as the first production enterprise engaged in the research and development of bamboo fiber in China, began the research experiment of bamboo fiber; in 2001, the first generation of bamboo The successful development of fiber towel products has filled a gap in the textile industry; in 2003, the second generation of bamboo fiber products debuted at China International Apparel & Accessories Fair; in 2004, the Chinese government listed the bamboo fiber project as a Torch Program project; The third generation of high-quality bamboo fiber products came out and became the Japanese royal family designated household items. In 2006, it was unveiled in the world's largest apparel fabric exhibition held in Paris, France, and successfully entered the high-end market in Europe and America. In 2008, the bamboo fiber industry cluster forum was held. The summit, the Ministry of Forestry, the Ministry of Agriculture, the United Nations Environmental Protection Agency, and the World Food and Agriculture Organization are highly concerned; in 2010, the “Bamboo Fiber Industry Boao Forum Summit†was successfully held and won the “China Bamboo Fiber Home Textile Production Baseâ€.
When BHG Supermarket needs bamboo fiber towels, naturally we can enter here with 12 years of professional experience. More importantly, I would like to thank my agent, who brought me to the most fashionable and extravagant stores, but the profits have also begun to shake the original beliefs.
Green and low carbon is becoming a fashion of life. Since the birth of the first bamboo fiber towel, our family has just taken this east wind, but now the family is ashamed of me.
This opportunity for China should be a test this time - to test whether we can once again evoke the original belief. Although, I am just a towel that I can't help myself. Maybe my mixed-race identity is purely an accidental accident. But I still feel something that I have never thought about in the process of self-confidence and confusion.
It is said that a casual suit with bamboo fiber material has a price of 590,000 yen in the Japanese market and 690,000 yen in a jacket. In China, a shirt or skirt with bamboo fiber is priced. A few hundred dollars or even thousands of dollars. Although the ratio of cost to value added in these prices is relatively complicated. However, we can see that the high added value of bamboo fiber textile products has become the driving force behind the development of manufacturers.
At present, Tongniu, Hongdu, Menghu, Ruyi, Huafang, Jiangsu AB, Sangun, Gedi, Jiapeng, Shengyu, Die Anfen, Beresa, Bailey Shuang, Ruiya High-Tech, Hengmei, Huaying , Jie Liya and other well-known clothing, home textiles, fabric manufacturers are producing bamboo fiber products. Bamboo fiber is advancing into the international market with a high profile. International clothing and home textile brands have given more sacred legends to this fiber from China. In contrast, the economic benefits of nearly 1 billion euros can be incited.
"Under our maintenance, no one can make the reputation of 'Tianzhu' bad." Song Dewu said, "This is a green opportunity brought by bamboo to China. In principle, the bottom line is fraud."
Yes, it is not the added value of a few dollars on my towel, but the image of the "Tianzhu" that represents the king of modern Chinese fiber. For me, this mixed-blood prince, where is the difference between profit and justice, the direction is not difficult to determine.
Nonwoven Fabric,Non Woven,Non Woven Cloth,Non Woven Interfacing
Sunshine Hygiene and Health Care Technology Jiangyin Co., Ltd , https://www.jyshygiene.com