From September this year, the major provincial down apparel manufacturers and distributors declared to the public that due to the increase in upstream costs, down jacket prices in winter are expected to rise generally this winter. However, the reporter visited a number of shopping malls in the provincial capital and found that down jackets were “one phony.†Insiders told reporters that the release of price expectations and discounts are down jacket released by the "***", in fact, the price of most first-line brand down jacket does not rise.
Manufacturers: Down prices to 20% from the beginning of September this year, the provincial capital of the major down apparel business continue to release news, down jacket prices this year, is expected to rise in 20% to 25%.
A provincial down apparel dealer from the provincial capital told reporters that down prices this year have a lot to do with rising production costs. In the past year, duck down increased sharply from the lowest point of 80,000 yuan to the current 240,000 to 250,000 yuan. Because down jackets and goose downs are the main raw materials for down jackets this year, prices for down jackets will be high. In addition, the prices of light textile down apparel fabrics have also been raised. The cost of producing a down jacket has increased by about 20% from last year, so the price has to rise.
There are also down jacket agents revealed that in previous years, most manufacturers of down jackets and distributors adopted a cooperation model of “supply first and then repay fundsâ€, but in 2008, the financial crisis made some agents unable to pay in time, so from last year, no Less down apparel manufacturers implement the "order system" and require agents to "play first and then supply goods," which increases the operating costs and risks of the agents, leading to higher prices.
Survey: Street "Resound"
The reporter conducted a survey of the down jacket market in the provincial capital yesterday, but found that “one fold of sound†not only discounted down jackets of old models, but also offered 10% discount on new down jackets just listed this year.
In the provincial capital of Huaihe Road Pedestrian Street and the major down jacket market, the reporter saw that almost 70% of the down jackets are discounted. In addition to Bosideng, Xuezhongfei, VEROMODA and some other brands, Yalu, Ya Duck, Snow Leopard and other brands of new and old down apparel are sold at discounts, discounts ranging from 9 to 5.5 fold.
Yalu and fans have all played a "15% off new product" promotion card. Listed price of 1752 yuan, 1505 yuan, 1058 yuan, 940 yuan, 705 yuan Yalu new and original price of 750 yuan, 568 yuan, 398 yuan of "mass fans" new one after another 15% off sales. The price of Yalu's old model was even lower. The original down price was 704 yuan, down to 389 yuan; the original price was 668 yuan and fell to 339 yuan.
Duck duck down jacket is playing a "partial 55% off, new 70% off" promotion. Among them, the price of 1569 yuan new down jacket after the sale price of 1099 yuan; a variety of clothing is directly marked, such as: the original price of 1037 yuan, the current price of 571 yuan; original price of 980 yuan, the current price of 539 yuan; original price of 487 yuan, the current price of 268 yuan, etc. .
Secret: price increase is a "zizi"
“Rising prices are just an illusion created by merchants and I hope to stimulate the public to consume in advance through this news.†Wu Mo, a veteran online shop owner in the provincial capital, told reporters, “I have been observing the price of down apparel for two consecutive months and found down jackets. The price did not actually increase."
Wu Mo told reporters that because most of the Hefei citizens did not purchase down jackets in advance, the discounted down jackets on the market are either manufacturers' inventory, Weihuo, or some defective products. Citizens should pay attention to product quality. However, if the discounted down jacket inside Shangchao has a "fatness", if you look closely, you will find that some down jackets usually have a price of 2,000 yuan, but when they are discounted, the price is changed to 2,500 yuan, after a 20% discount, In fact, the price is the same as usual.
"In fact, the price of first-line big down apparel basically has not risen. It is said that the prices are the second and third tier brands." Wu Mo said that due to the relatively short sales season of down jackets, many second and third tier brand down jackets have increased their retail prices, Discounts and discounts are basically the same as last year.
Wu Mo predicts that after the inventory is processed through discounted sales, etc., the current trend of new down jacket prices will not be sustained. It is expected that the price of new down apparel on the Hefei market is expected to dive before and after Christmas, and in January and February, down jackets are expected. The sales period is basically over, and businesses will reduce inventory pressure. By then, the new down apparel will have a large area price reduction. (Intern He Yanhong reporter Li Shibing)
Manufacturers: Down prices to 20% from the beginning of September this year, the provincial capital of the major down apparel business continue to release news, down jacket prices this year, is expected to rise in 20% to 25%.
A provincial down apparel dealer from the provincial capital told reporters that down prices this year have a lot to do with rising production costs. In the past year, duck down increased sharply from the lowest point of 80,000 yuan to the current 240,000 to 250,000 yuan. Because down jackets and goose downs are the main raw materials for down jackets this year, prices for down jackets will be high. In addition, the prices of light textile down apparel fabrics have also been raised. The cost of producing a down jacket has increased by about 20% from last year, so the price has to rise.
There are also down jacket agents revealed that in previous years, most manufacturers of down jackets and distributors adopted a cooperation model of “supply first and then repay fundsâ€, but in 2008, the financial crisis made some agents unable to pay in time, so from last year, no Less down apparel manufacturers implement the "order system" and require agents to "play first and then supply goods," which increases the operating costs and risks of the agents, leading to higher prices.
Survey: Street "Resound"
The reporter conducted a survey of the down jacket market in the provincial capital yesterday, but found that “one fold of sound†not only discounted down jackets of old models, but also offered 10% discount on new down jackets just listed this year.
In the provincial capital of Huaihe Road Pedestrian Street and the major down jacket market, the reporter saw that almost 70% of the down jackets are discounted. In addition to Bosideng, Xuezhongfei, VEROMODA and some other brands, Yalu, Ya Duck, Snow Leopard and other brands of new and old down apparel are sold at discounts, discounts ranging from 9 to 5.5 fold.
Yalu and fans have all played a "15% off new product" promotion card. Listed price of 1752 yuan, 1505 yuan, 1058 yuan, 940 yuan, 705 yuan Yalu new and original price of 750 yuan, 568 yuan, 398 yuan of "mass fans" new one after another 15% off sales. The price of Yalu's old model was even lower. The original down price was 704 yuan, down to 389 yuan; the original price was 668 yuan and fell to 339 yuan.
Duck duck down jacket is playing a "partial 55% off, new 70% off" promotion. Among them, the price of 1569 yuan new down jacket after the sale price of 1099 yuan; a variety of clothing is directly marked, such as: the original price of 1037 yuan, the current price of 571 yuan; original price of 980 yuan, the current price of 539 yuan; original price of 487 yuan, the current price of 268 yuan, etc. .
Secret: price increase is a "zizi"
“Rising prices are just an illusion created by merchants and I hope to stimulate the public to consume in advance through this news.†Wu Mo, a veteran online shop owner in the provincial capital, told reporters, “I have been observing the price of down apparel for two consecutive months and found down jackets. The price did not actually increase."
Wu Mo told reporters that because most of the Hefei citizens did not purchase down jackets in advance, the discounted down jackets on the market are either manufacturers' inventory, Weihuo, or some defective products. Citizens should pay attention to product quality. However, if the discounted down jacket inside Shangchao has a "fatness", if you look closely, you will find that some down jackets usually have a price of 2,000 yuan, but when they are discounted, the price is changed to 2,500 yuan, after a 20% discount, In fact, the price is the same as usual.
"In fact, the price of first-line big down apparel basically has not risen. It is said that the prices are the second and third tier brands." Wu Mo said that due to the relatively short sales season of down jackets, many second and third tier brand down jackets have increased their retail prices, Discounts and discounts are basically the same as last year.
Wu Mo predicts that after the inventory is processed through discounted sales, etc., the current trend of new down jacket prices will not be sustained. It is expected that the price of new down apparel on the Hefei market is expected to dive before and after Christmas, and in January and February, down jackets are expected. The sales period is basically over, and businesses will reduce inventory pressure. By then, the new down apparel will have a large area price reduction. (Intern He Yanhong reporter Li Shibing)
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