In the apparel industry, the overall performance of terminal sales is weak, and the home underwear industry has entered a low tide. The development of red bean home is another prosperous scene. The overall sales show a trend of rapid growth, which is mainly due to the goodness of red beans at home. "" That is a good model, a good product, good management.
Good model, joint venture full hosting
Today's market competition is not only the competition of products or brands, but the business model is increasingly important. Just as Zhou Haijiang, president of Hongdou Group, stated, "A good business model is half the success." Red bean home has been studying the clothing market for many years. Development trends, continuous exploration in the development model, to find the most suitable business model, namely the implementation of the affiliate model, the implementation of full trusteeship management.
Hongdou Home Co., Ltd. has a strong supply chain and has strong control over the products. After joining the joint venture with the company, the company arranges the delivery for its unified arrangement, and adjusts the distribution of the goods for the joint venturer in response to market changes and sales. The zero inventory of associates has absolutely no worries on the goods. This type of joint-venture full-custodial business model circumvents the operational disadvantages of the traditional franchise model on the one hand, and solves the inventory problem of franchisee associates on the other hand, and fully guarantees the benefits of franchising affiliates through preferential policy support and effective management. "zero inventory, no risk, high returns."
Good products, new products come out one after another
For any brand to develop, good products are basic and fundamental, which determines the competitiveness of the company. In the hometown of red beans, as long as they are wearing home-style clothing at home, they all want to buy basic products, eliminating the troubles consumers are looking for. This is a one-stop shop for clothes inside the home.
Hongdou Home Products not only has a wide range of products, but also has a rich variety of products. The designers and developers fully use user thinking to solve the “pain points†of consumers, pursue the ultimate in products, and develop new products that meet the needs of consumers. Category representatives: red bean velvet, red bean cotton, yew.
Red bean cotton, a bit slippery is cool
In the summer, mainstream consumers like to wear smooth and light silk products, comfortable Modal products or skin-friendly cotton and linen products, but silk fabrics are expensive and difficult to manage, modal fabrics are easily deformed, cost-effective and not high, cotton and linen products It is also easy to wrinkle, smooth, natural, easy care, and cost-effective to become the point of appeal for home and summer clothing in spring and summer.
Red Bean home is based on these appeal points, research and development of red bean cotton products. Red bean cotton, using high-quality combed cotton, through a special hair removal process, so that the cloth smooth and smooth, silky luster, smooth silk, and can quickly discharge the human sweat and heat, cool and extremely, at the same time, red bean cotton stiff, Good shape retention. The customers all reported that “the wear not only has the moisture absorption and breathability of pure cotton fabrics, but also has the silky smooth feeling of modal fabrics.†“Red bean cotton is cost-effective, healthy and environmentally friendly, durable and durable.†And “red bean cotton†is widely used, home clothes , vests, short sleeves, shorts, become an important part of all-weather life apparel, so that comfort spread throughout the spring and summer.
Good soft warm red beans
Red bean velvet underwear is a new generation of underwear launched by Red Bean Home. With its unique quality of “softness and warmthâ€, it revolutionized underwear and occupied half of the lingerie market.
Last year, Red Bean home also launched red bean velvet underwear and red bean velvet moisture heat underwear. Red velvet heart to take underwear with a variety of collar type, a variety of colors, for consumers multiple choices, with the heart to meet their individual needs. Red bean home is deeply ploughed on the word "warm" and has introduced red beanie moisture-absorbing and heating underwear, red beanie moisture-absorbing and heating underwear. The fabric adopts imported heating fiber and special three-layer weaving structure technology, which is warmer and more breathable than ordinary thermal underwear. Consumers report that red beanie moisture-absorbing heat underwear is soft and warm, comfortable to wear, feels not stuffy, very breathable, and feels like a cashmere sweater, like a fire in the winter.
Taxus, wearing health
Today, a healthy lifestyle has become the primary pursuit of modern people. Red bean home made from the fiber extracted from the “plant giant panda†anti-cancer plant yew into environmentally-friendly and healthy yew fabrics, which greatly satisfy consumers' clothing comfort. , health, environmental protection needs. Compared with ordinary underwear, Taxus fabrics have a better antibacterial effect, can make bacteria can not continue to spread, such as Staphylococcus aureus, Escherichia coli, Candida albicans, the inhibition rate are higher than the national standard requirements. As early as July 2012, the new yew functional fiber knitted fabric of Hongdou home passed the inspection of the National Knitwear Quality Supervision and Inspection Center. Its antibacterial function also passed the physical index function test of the National Textile and Apparel Product Quality Supervision and Inspection Center, and reached the industry. National standard.
In addition to its excellent anti-bacterial function, in order to meet consumer demand for comfort and aesthetics, Red Bean has developed yew bras in various styles, such as gathered bras, beautiful back bras and light-weight bras. Taxus fabrics are also used in shorts and underwear to lead the healthy lifestyle of Chinese women and are a symbol of high quality, high quality and healthy life.
Good management, one of three priorities
In terms of management, Hongdou Home has, through its daily practice, summed up a set of effective management models: one for the three priorities, namely the red bean model.
Yihua refers to the standardized and standardized objects such as brand management, channel development management, engineering and decoration management, human resources management, and research and development management. The company integrates these managements into the three systems of the standardized system, the training system, and the supervision and evaluation system, and continuously optimizes and improves them to ensure that all aspects of the store's standards are implemented.
As we all know, terminal stores are centered around the three elements of “people, stores, and goodsâ€. Our three priorities are also specific requirements for these three major elements: talent three, shop three, and goods three.
The scientific operation system, strict selection, employment, and education mechanisms, strict store selection standards, and supply systems have become a new model for the rapid reproduction and rapid development of Hongdou home.
From model to product to management, this “three good†is a strong driving force for the development of today's chain brands, and it is also the reason why Hongdou’s home is at the forefront of the industry brand and creates excellence.
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