In the past two years, “Chao Faner†has sprung up in the global down jacket industry. Chinese clothing companies have also tried to transform the scent-filled tone with the “fashion insulator†down jacket, which has become a powerful appeal. There are foreign Canada's Canada Goose and Moncler red down jackets, looking at the domestic, Ou Ziyi as a "later", breaking the consistent image of the down jacket, "bloated, rustic", in terms of clothing is much better than many big names, become a Phenomenon-level tide brand down jacket brand.
On May 28th, Ou Ziyi will hold a 2018 winter clothing release conference at Hangzhou Xiaoshan Taixuhu Holiday Hotel to show fans the high-end and fashion of a new generation of down jackets. Before the city's grand event, China Garment Network interviewed Mr. Yao Weijian, the chairman of Hangzhou Senyali Clothing Co., Ltd., and he shared with us the development of China's fashion apparel industry, especially the combination of the new futuristic fashion crystal. How the down jacket industry integrates with the trend elements and the insights and insights that are in line with international fashion, also expressed the expectation of the upcoming winter clothing new product launch!
Mr. Yao Weijian, Chairman of Hangzhou Senyali Clothing Co., Ltd.
Give full play to the four core strengths to become the leading brand of tide brand down jackets
At the Maya May trade fair, Yishui's autumn and winter tide brand down jackets are even more cool and ghost horses under the light map, which is the brand soul of Sen Yali. It is understood that the head office of Sen Yali has entered the period of rapid growth through 15 years of accumulation and precipitation. In order to give it a deeper fashion brand, Yao Weijian opened three women's brand lines, namely Ivigny, Y-ZKK and Ou Ziyi. As the tide brand down jacket, Ou Ziyi is the star brand that Sen Yali promoted in 2018. The rapid development momentum has to occupy half of the Chinese down jacket market.
In terms of design, Ou Ziyi has an international design team. “Fashion Catchers†often go to Paris, Milan and other fashion sacred places to inspire their creations. Their designs are full of rich and special emotions, and also highlight the desire to pursue fashion. Passion; In terms of products, Ou Ziyi captures the hearts of a large number of young consumers with its diversified color elements, futuristic fabrics and excellent quality of warmth. Compared with Moncler, a lightweight down jacket of the same quality, Ou Ziyi can be called It is a cost-effective and popular brand! In terms of fashion, there is no doubt that the tide brand down jacket has more and more breakthroughs in the past tonality, appearing on the cover of major magazines and fashion street shooting, and firmly grasp the eyes of consumers.
With four core strengths of design strength, product function, high cost performance and fashion sense, Ou Ziyi has developed into a trendy brand down jacket with a wide audience and large scale of revenue. It is also focusing on becoming a high-profile national fashion industry communicator and leader. Brand!
Mr. Yao Weijian elaborated on the fashion business: “I am very focused on our products: in 2018 we will push the tide brand down jacket Ou Ziyi. My strategy is to create fashion for every customer. Nowadays, dressing has its own Personality, whether you are 20 or 30 or 40, you are thinking about making a difference. Especially in the past two years, many brands have been styled, then we will break the routine and go to conceptualities like Europe and Japan. Very strong tide card learning. And China's tide brand culture is still in its infancy, I believe that Ou Ziyi will let more people know what the tide is through the new model." It can be seen that Ou Zi can reach a few well-known brands in China within a few years. Trend culture has contributed.
In terms of strategic layout, Ou Ziwei adheres to its unique character and proposition, and has placed more new stores in the domestic retail market. At the same time, it has also increased its ordering and promotion efforts, highlighting the enthusiasm of its industry's big coffee trends. Talking about this winter dress release and the future direction, Yao Weijian is full of confidence: "Ou Zizhen has a positive momentum. This conference will bring you an extraordinary visual experience. In the next few years, Ou Zi will definitely become the flag of the down jacket industry."
The winter conference will lay the "ingenuity benchmark" in the integration of the supply chain
On May 28th, this professional down jacket brand Ou Zikai, which is fashionable, casual, trendy and unique, is about to ignite Hangzhou. The “brand powerâ€, “commodity power†and “channel power†are combined to make a big momentum. The fashion show will explain Ou Ziyi's continuous source of inspiration, and it is bound to set off a wave of “buy and buy†across the country.
If the "ingenuity benchmark" is the logo of Sen Yali, then the strong supply chain will make a few women's brands under the name of Sen Yali shine. Mr. Yao Weijian's first step is to improve the quality of the garment. “We have been doing so for many years of production and spent a lot of time looking for high-quality fabrics and styles. The company has unified control of the production process and opened branches in Jiangxi and other places. The second step is to use Seniyali's powerful supply chain to coordinate every aspect of garment production to sales.†Yao Weijian understands that to make the brand really fashionable, it must rely on rapid response. Without a strong supply chain support, it is difficult to A match on the entire sale behind this.
At the same time, Mr. Yao Weijian also introduced the development direction of the three major brands in the future: “Along the path we have been exploring, the next logical move is that we will start to develop new summer products for 2019.†He emphasized “the future three In the year, Sen Yali's three major brands will approach the mall and occupy the high-end women's wear market in China, because customers have already been looking forward to the brand for a long time.†Thanks to the strategy of Senya Lido brand and multi-branch brand – removing the tide brand down jacket, fashion The sub-brands of the company also brought a lot of new business opportunities to the company.
Just as Ou Ziyi wants to convey to young consumers, with the promotion of consumption and the trend of the tide brand, the pursuit of fashion does not flow to the public, but the personality is not independent. Ou Ziyi caters to the current trend-level trend of the tide brand culture, and it is in line with the expression of the uniqueness of young consumers.
The agent said this
China Garment Network interviewed several Ou Ziyi signing agents. Mr. Ma Yingfeng from Harbin, Heilongjiang said: "Ou Zi can not be separated from a tide. The down jacket is not only functional, but also has its own personality. I recognize the strong development of Ou Ziyi. The team and the excellent production line, its tide brand down jacket really shocked me, let me not hesitate to believe that Ou Ziyi will be enthusiastically sought after by fashion people."
Liu Jianyu from Chongqing said: "The tide of Ou Ziyu is different from the weirdness. He retains his unique style while paying attention to the practicality and grounding. This is the clothing that needs after 80 and 90. On the other hand, Ou Ziyi The franchise policy is very attractive to me, which is one of the reasons why I chose to work with it."
The agent of Guizhou, Liao Wenke, did not disguise his expression of Ou Ziyi's recognition: "The product has a kind of fascination for me, a refreshing feeling, the most important thing is the high quality, beautiful color and fashionable style."
Li Shihuan from Zhengzhou believes that the current domestic down jacket development has entered a bottleneck period, so the tide brand must be a new trend in the future. Ou Ziyi is at the forefront of style, and has made great breakthroughs in fabric color matching. In fact, the company's investment in the brand is very strong, I believe it is recognized by the market.
Wu Lifang from Xi'an told the Chinese clothing network: “The style of the down jacket is quite fashionable and very different from the products on the market. Last year, the market gave me very good feedback, won the favor of many loyal customers, and launched a brand new this year. Mode, I think it is a icing on the cake. I think that Ou Ziyi will appeal to all women who like fashion."
The other is Guo Jianfeng, the signing agent of Chengdu. He feels the ingenuity of the designer of Ou Ziyi. He thinks that the unique attribute of the down jacket in the traditional market is different from the traditional fabric style.
Safety and environmental protection material: this material is high-quality soft cooling fabric, breathable mesh material,100% cooling polyester technology, different from scratch PVA material, super absorption evaporation. Soft to the touch and free of chemicals. It helps the physical evaporation of water, wicks sweat away from your skin and keeps you cool. How does it work? The mesh towel's super absorbent fiber weave technology regulates and ensures moisture inside, so it treats it like an air conditioner and cools in seconds. Just like sweat on the skin, cooling when water evaporates, versatile, welcome gift: great for outdoor activities, indoor exercise, treatment for fever or headache treatment, heat stroke, sun protection; Perfect for kitchen staff, outdoor workers. Quick-dry, breathable, super water absorbing capacity, Cooling feeling: When make the towel wet and wring out, the towel become cool instant Sweat-absorbent, Skin-friendly: Very Soft and Smooth, Machine washable: Free your hands and save your time.
Microfiber cooling towels,Breathable cooling towels,Sports cooling towels
Suzhou fortunate Textile co., Ltd , https://www.fortunatemicro.com