Youngor's profit fell by more than 30%

Cross-border investment has not become a good medicine for clothing brands to reverse their performance. Youngor Group Co., Ltd. (hereinafter referred to as “Youngor”) released its first half of 2017 results announcement on August 28. According to the real estate business segment and the investment business segment, Youngor’s revenue and net profit both fell sharply in the first half of this year. Data show that Youngor achieved revenue of 5.4 billion yuan during the period, down 37.7% year-on-year, and 8.67 billion yuan in the same period of last year; net profit was 2.05 billion yuan, down 33.33% year-on-year, and 3.07 billion yuan in the same period last year.

Youngor said that the main reason for the decline in performance was the impact of the investment business and real estate business segment. During the reporting period, Youngor's real estate business segment achieved operating income of 2.903 billion yuan and net profit of 456 million yuan, down 54.24% and 60.97% respectively over the same period of the previous year.

In the face of the downturn in performance, Youngor is looking forward to returning to the main business. At the end of last year, Li Rucheng, chairman of Youngor Group, issued a declaration of “Recreating a Youngor in five years.” Youngor said that he will return to the main business of clothing in the next five years, and will invest 10 billion yuan to strengthen fabrics, crafts, brands and sales channels. Upgrade. "We believe that with the channel adjustment, the rebranding of the main brand Youngor and the continued growth of the sub-brands, the decline in the menswear sector will gradually narrow, and the performance is expected to recover in 2018." The Beijing Business Daily reporter sent an interview outline to Youngor on the relevant performance issues, but did not receive a reply as of press time.

At present, Youngor has the main brand YOUNGOOR and the four sub-brands MAYOR, Hart Schaffner Marx, GY, HANP. Among them, MAYOR is the upgrade of Youngor's main brand, mainly taking the high-end route, the brand contains two concepts of customization and ready-to-wear. Hart Schaffner Marx and GY specialize in American casual and fashion. It is reported that Youngor's four sub-brands have been launched around 2009. As of June 30, 2016, the four sub-brands achieved a total operating income of 230 million yuan, accounting for only 10.92% of sales. In the first half of 2017, Youngor's garment business achieved operating income of 2.49 billion yuan, an increase of 10.67% over the same period of the previous year; net profit was 440 million yuan, an increase of 12.96% over the same period of the previous year. During the reporting period, Youngor brand apparel realized operating income of 2.395 billion yuan, an increase of 13.62% over the same period of the previous year.

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