The main association leader gave a wonderful opening speech
On the afternoon of July 8, the 2021 China [Hangzhou] Fashion Industry Digital Trade Expo and the Global Internet Fashion Week press conference with the theme of "Witness · Rebirth" were grandly held in Hangzhou. Chen Fudi, Secretary-General of Zhejiang E-Commerce Promotion Association, Shen Moli, Secretary-General of Zhejiang Garment Industry Association, He Bingxiang, President of Guangdong Underwear Association, Meng Ping, Deputy General Manager of Hangzhou Yishang Town Operation Development Co., Ltd., Director of Yunhan Exhibition Holdings Co., Ltd. Leader Yang Qingyun, General Manager of China (Hangzhou) Fashion Industry Digital Trade Fair Lai Yonglou and other leading guests, as well as many mainstream media in the industry, attended the event and witnessed the launch ceremony of the conference and the signing of a number of blockbuster strategic cooperation. The atmosphere was warm. .
With the aim of accelerating the digital transformation of the fashion industry and expanding the new space for the development of the industrial digital economy, we will deeply integrate the resource advantages of the fashion industry in the Yangtze River Delta and the Pearl River Delta and the "super channel" advantages of Hangzhou's digital economy to create a new digital economy. Trends, new channels, and new scenes of international exhibitions provide directions for the transformation of the fashion industry and usher in a new era for the digital take-off of the fashion industry. In the special period of the opening year of the "14th Five-Year Plan" and the 100th anniversary of the founding of the party, it caters to the future development needs of industry enterprises and downstream markets, bringing a super feast of chain-driven fashion digital industry, opening up the fashion industry chain from the source, and actively integrating " The new pattern of "double cycle" will win new opportunities for development in the new era.
At the press conference, Chen Fudi, secretary general of Zhejiang E-commerce Promotion Association, stated in his speech that Zhejiang E-commerce Promotion Association, as a 5A-level industry organization, needs to actively adapt and lead economic development and promote the high-quality development of the e-commerce industry in the province and the country. This time cross-border fashion integration, reconstructing the digital trade ecosystem, and conforming to the strategic development of "double cycle".
Shen Moli, secretary-general of Zhejiang Apparel Industry Association, stated that the digitalization of the fashion industry has ushered in the best opportunity for development. She hopes to work with industry professionals to create conditions and opportunities and continue to integrate into e-commerce, community group buying, live broadcast, digital new retail, etc. The surging blood of the new era creates a new height in the fashion industry.
He Bingxiang, president of Guangdong Underwear Association, said that this exhibition will deeply integrate the advantages of fashion industry resources in the Yangtze River Delta and the Pearl River Delta, the advantages of Hangzhou's digital economy, and the advantages of global international fashion resources to create a showcase. An international exhibition of new trends, new channels, and new scenarios in the digital economy.
Mr. Meng Ping, deputy general manager of Hangzhou Yishang Town Operation Development Co., Ltd. said that digitalization has become the key to future technological development. Yishang Town, as a digital fashion innovation base, uses digital technology to carry out all-round, full-process, and full-chain transformations. Promote the upgrade of the entire chain of the apparel industry, connect the future "big center" of fashion, and subvert and reconstruct the industry structure, which will bring unlimited business opportunities to exhibitors and visitors from all over the world!
Mr. Yang Qingyun, Chairman of Yunhan Exhibition Holdings Co., Ltd. attended the meeting and delivered a speech. He said that the development of digitalization is in line with the trend of the times. With the blessing of digital technology, users, enterprises and upstream and downstream partners can form a real-time connection, symbiotic and co-prosperity. In the fashion ecosystem, realize mutual empowerment and create value increment.
The press conference attracted nearly 200 industry leaders from brands, e-commerce platforms, cross-border e-commerce, social platforms, KOLs, MCN institutions, superior supply chains, cultural and creative IP and other fields, which added extraordinary popularity to the expo.
Project Interpretation Walks into Fashion Digital Expo
As the first digital trade fair for the fashion industry in Hangzhou, this Expo will be held in Hangzhou International Expo Center from October 13th to 15th, 2021. This Expo deeply integrates the fashion industry and digital technology, takes the promotion of the digitalization of the fashion industry as its core demand, uses innovative digital technology and artistic space to create a new exhibition space, and innovates to create a fashion event integrating "digital & fashion".
Mr. Lai Yonglou, the general manager of Hangzhou Yisheng Exhibition Co., Ltd., mainly focuses on the three levels of "who are we", "why do it" and "how to do it". The six dimensions of scene, new fashion, new horizon, and new center, starting from innovation, redefining the exhibition, and committed to creating a digital platform for the fashion industry that is co-creation, sharing, and win-win. At the same time, President Lai also gave a detailed introduction and interpretation of the Global Internet Fashion Week project, allowing all guests to have a deeper understanding of the Global Fashion Week, which aroused the unanimous appreciation and strong resonance of the guests.
Lai Yonglou, General Manager of Hangzhou Fashion Industry Digital Trade Expo, China
Analysis of Highlights of China Hangzhou Fashion Industry Digital Trade Expo
1. The fullness of the pavilion shows that tolerance is great
More than 100,000 square meters of exhibition area, 10 exhibition halls are fully presented, including fashion brands, fashion OEMs, original designs, intimate clothing, domestic e-commerce, cross-border e-commerce, intelligent manufacturing, and digital supply chain multiple themed pavilions. Industrial belt upstream and downstream.
2. International Synchronous Horizon Innovation
The international exhibition area attracts multinational Designer centers and independent designers from France, Italy, the United Kingdom, South Korea, and Japan to participate in the exhibition. You can learn about new international fashion trends from a distance without going abroad.
3. Embrace the era of Z and discover new opportunities
This expo has specially set up an exhibition area for fashion branding, playing cards and playing cards, featuring the latest fashions of fashion brands, Hanfu, Lolita, JK and so on. Insight into the trends of the younger generation and consumption upgrades, and explore the business logic and opportunities of the times for brand rejuvenation.
Four, there are many bright spots to create a new species of fashion expo
New Trend-Deep Integration of Digital Trade in Fashion Industry
The China (Hangzhou) Fashion Industry Digital Trade Expo relies on Hangzhou, a global digital transformation highland, and strives to create a new grand event for the Internet + fashion industry. Relying on Hangzhou's existing manufacturing economy's scale advantages and technological advantages, it will lay the foundation for the fashion industry to seize the opportunity of global digital trade.
New channel-the super channel of the digital economy
Use digital economy infrastructure and professional capabilities to help brands expand super channels. The Expo will build a large-scale supply and demand trading platform, and set up special corporate matchmaking meetings and category matchmaking meetings for star-rated exhibitors and buyers to achieve efficient communication and high-frequency trading. Join hands with Luo Yonghao, Xueli, Zhao Daxi and many other KOLs to form a live broadcast matrix, detonating super traffic.
New scene-China's digital fashion highland
The 2021 China (Hangzhou) Fashion Industry Digital Trade Expo will break the traditional industry exhibition model and launch a new fashion IP—Fashion Eye. Through a series of interesting interactive methods such as fashion IP, situational experience, and on-site check-in at the exhibition, a variety of out-of-circle gameplay will be adopted. Provide an unprecedented new and peculiar experience.
New fashion-leading the new trend of fashion
The 2021 China (Hangzhou) Fashion Industry Digital Trade Expo will create a world-class fashion digital rookie show. We sincerely invite platforms such as Tmall, Taobao, Douyin, Amazon, fashion brands, well-known designers, international show guide teams and hundreds of supermodels to present their highlights An unparalleled visual feast.
New horizons-open up new ideas for development
Study tours for benchmarking companies and discover new standards for industry development. Walk into Hangzhou Yishang Town, "China Apparel Industry Demonstration Base", China Apparel Science and Technology Innovation Research Institute (5G Intelligent Manufacturing Exhibition Center), Evely, Jiangnan Buyi, open special channels for visiting and settled in high-quality exhibitors, and open up new ideas for development.
New Center-Connecting the "Grand Center" of the future of fashion
Helping well-known enterprises in the fashion industry settle in Yishang Town, aiming at the digital future of fashion, and building a "big center" in the global fashion industry. With the help of the digital economy, Yishang Town has become a “bridgehead†for the domestic fashion industry, traditional e-commerce, cross-border e-commerce, live e-commerce, and new media.
Global Internet Fashion Week is based on the digital fashion base of Hangzhou, China, and launches alliances with the six fashion capitals of Paris, Milan, Seoul, Tokyo, Shanghai and Shenzhen, and fashion will explode in seven days and seven cities! At the same time, it also provides a brand-new show concept-Yunxiu Field + Instant Show and Selling, with KOLs, designers, brands and other big names helping out to help overseas brands explore the huge domestic market and accelerate the commercialization of domestic original forces.
Strategic signing, create a win-win situation
At the press conference, the Korea Designer Center & Korea Cosmetics Association in China, [Super Fashion Buyer Program] Tencent Weishi & Zhonghe Fashion & Tencent Live Oneone, [Hundred Regiment Wars] Master Xiong, [Fashion Industry New E-commerce Empowerment Plan] Many strategic partners such as the New Retail Alliance and the Fashion Industry Digital Trade Expo reached a strategic cooperation contract at the press conference. The Expo will seize the development opportunities given by "industrial digitalization and digital industrialization", practice the platform concept of cooperation and win-win cooperation, and jointly build the core driving force of digitalization of the fashion industry, and create an all-round service platform for the upstream and downstream of the entire fashion industry chain.
The Fashion Industry Digital Trade Fair has signed a strategic cooperation with the Korean Designers Center and the Korea Cosmetics Association in China. Based on their respective advantages, the three parties will actively deploy the international fashion industry, comprehensively upgrade the industrial digitalization process, and lead the new trend of fashion reform.
The fashion industry digital trade fair has reached a strategic cooperation with Tencent Weishi, Zhonghe Fashion, and Tencent Live Oneone. The four companies take live broadcast and short video as the technology-oriented, digital marketing as the innovation drive, and work together to enhance the overall strength of the fashion buyer industry and promote Standardized development in the field of fashion buyers.
The Fashion Industry Digital Trade Expo and the New Retail Alliance signed a strategic cooperation. The two parties will open up the fashion industry chain based on the new retail, link the fashion industry and digital technology, and promote the digital development of the industry. Empower brands with super traffic to exert their marketing imagination.
In the tide of digital transformation, digital sales channels have increasingly become essential skills for enterprises. The rise of live e-commerce and private domain e-commerce has brought new market opportunities and market models to the fashion industry. Live broadcast e-commerce has increasingly become the fastest-growing digital channel for the fashion industry. The strategic signing of the Internet celebrity live broadcast industry expo will create a strong live broadcast e-commerce empowerment system for the show, and assist fashion brands to build higher stickiness and loyalty with users degree.
A blockbuster launch of Fashion Eye's wonderful debut
At the press conference, Super IP Fashion Eye made a surprise appearance. Through a series of interesting interactive methods such as fashion IP, situational experience, and on-site check-in at the exhibition, from eye-catching and empathetic content marketing to consumption conversion triggered by immersive experience, there are more Cultivate out-of-the-loop gameplay, provide unprecedented new and peculiar experience, and refresh the new fashion trend.
Big coffee is full of dry goods to help
Digital driving is the general trend of the business world. For fashion companies, future strategy formulation, process optimization, product iteration, customer experience upgrades, and business model innovation will all be driven by data. Digital transformation is not about technology, but about strategy and new ways of thinking. Digital transformation is not a multiple-choice question, but a survival question.
With the end of the launching ceremony, the salon sharing full of dry goods began to kick off. Luo Yonghao·Make a Friend-Ms. Chen Lei, Costume Director, discussed and shared "How Brands and Anchors Can Empower and Grow in Douyin Live Broadcasting", which mainly revolves around product selection logic, fan portraits, and live broadcasts to bring new energy to the brand , Reconstruct people, goods, and markets, use the "flow" of Internet celebrities to drive product "sales", and create a new ecosystem where the brand, Internet celebrities, and consumers win-win.
Immediately afterwards, Mr. Fang Weiqing, the founder of the Buddhism Push Team and the strategic consultant of Xiaomi's social e-commerce strategy, brought a keynote speech on "Private Domain, a Key Market to Win the Future", mainly sharing the overview of private domain traffic and future trends, Social sharing and private domain product selection and how to use private domain traffic to empower the industry.
Subsequently, Zhang Fangyu, the founder of Beijing Jiuzuan Prism Technology Co., Ltd., shared the new trend of virtual idol IP on the spot, showing the image of virtual digital person Mu Lan. The era of virtual idols has arrived. The exhibition official and Nine-turn Prism reached a preliminary cooperation agreement on the use of virtual idols in the fashion industry.
After the press conference, all the guests were invited to visit the 5G smart factory of the China Apparel Science and Technology Research Institute, and experience the deep empowerment of digital technology for apparel manufacturing from a distance, from the gathering of physical spaces to the construction of an ecological platform for industrial elements, and the transformation from a single production link To the digital construction of the entire industry chain, the 5G smart factory operation center provides a future direction for apparel manufacturing companies.
Visit the 5G smart factory operation center
The digital economy has become a new engine for world economic growth, a commanding height for a new round of global industrial competition and a new driving force for the revitalization of the real economy and accelerated transformation and upgrading. The global epidemic has accelerated the process of digital industrialization and industrial digitization. China Hangzhou Fashion Industry Digital Trade Expo will continue to focus on the two major directions of fashion and digital, build a 365-day in-depth service platform for enterprises, and accompany enterprises to win opportunities in the wave of industrial digitalization. From the consumer side, the circulation side to the supply side, we will be large-scale, long the industry chain, and deepen the service chain to promote the high-quality development of the industry and create a new digital future for the fashion industry.
2021.10.13-10.15
Witness·Rebirth
China·Hangzhou Fashion Industry Digital Trade Expo
Global Internet Fashion Week
Hangzhou International Expo Center
Promise you, see or leave
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