Insurance opening advertisements are widely advertised, meaning the official start of an insurance company's business. The Qing Dynasty and the Republic of China newspapers and magazines were developed, and the image of insurance companies in the history was read. The footprints of the insurance industry's sages, Xianxian Road, and the development of the insurance industry, witnessed the growth and development of the insurance industry.
New insurance line
In 1865, Tongzhi 4th, May 3rd to May 29th, "Shanghai New Newspaper" published an advertisement entitled "New Insurance Line" for 27 consecutive days: "Inspired, since its establishment, There is an insurance trip. In order to travel across the ocean, solid energy preserves the blood. Anyone who has a Chinese business is always happy and has its own rules. It has been a long time, no words are different, and the words are different, so many are inconvenient. Kaiyi and the company's insurance bank, Baojia Paper is writing a word and a Tang word. The regulations are clearly stated and there is no ambiguity. If your customers have goods to match with ships or splints, please go to this. It is hereby guaranteed that it will not be awkward. It is hereby announced that the company will open the Yihe Insurance Company in Shanghai Shengde on the first day of the fourth year of Tongzhi."
From this opening advertisement, you can read several aspects of information: First, the participation in insurance has been generally accepted by merchants. "Where I am Chinese, there is nothing to be happy and I will always follow the rules." People have realized that in ocean transportation, relying on Insurance protects against risks; Second, Yihe Insurance Company still manages the Western model. Its business scope is narrow, limited to underwriting cargo transportation insurance, and has not yet opened ship insurance and other insurance business; third, it is to defend national dignity and convenience. Chinese business insurance, the use of a Chinese character on the insurance policy, one side of English, to create a precedent for the insurance industry.
Dr. He Ying from the Economic Research Institute of Nankai University in Tianjin and Yan Haitao, a lecturer at Suzhou University, once wrote an article about the first national insurance company in China. He believes that the insurance company of Yihe Company is not the first national insurance company in China, but the first insurance company in China. agent.
Insurance Investment Promotion Bureau
On November 4, 1875, the "Declaration" issued "The Insurance Merchants Bureau of the Steamship Merchants Bureau confessed", the content: "Theft of insurance, from Taixi, regardless of the cargo and other items, can be guaranteed by price, early There are rules, in the case of the owner of the goods can not get a fee, that is, can save the risk. However, China has not specifically deald with the insurance. Now the ship's cargo is owned by the foreign bank insurance, its profit is both fast and much. The collection of shares by Tang Jingxing and Xu Yuzhi, the second prime minister, set up the insurance investment promotion bureau, according to the insurance insurance charter, the non-special business ship cargo can be insured, that is, the foreign merchants and cargoes can be insured according to the regulations. In the past, it has never been broken for decades. The port is from China to Taixi, the road is far away, the port is wide, and the time is more, the risk is heavier. Driving can not be stipulated, and it is covered as usual. It seems that each bank has an annual business of 670,000 to more than one million, but the total amount of compensation is 50,000 or 300,000 or 300,000 per year. , its operation, employment, food, Pen, all expenses are tens of thousands of fees. The ship, such as the splint, is not covered by the ship, the ship's cargo is guaranteed, there are restrictions, the port is small and the road is close, the time is shallow and the risk is light, the capital is at any time, and the effort is exhausted. Such a smooth trial, compared with the interests of foreign merchants, can be used to check the left coupon. Then check the insurance foreign bank capital is more than 300,000, and the minimum is 100,000. This Council will discuss the method of collecting 1,500 shares. The price of each share is one hundred and two, and the total amount of insurance is RMB 150,000. The silver deposit is stored in Yinzhuang and other places, and all the bonds are based on the deposit. All insurance ports should be set up. The bureau has set up various terminals to limit it, and then proceed to expand. If you are interested in attaching shares, please register with the nearest office. The share capital is scheduled to be paid to the General Administration before November 20. As of November 2 After ten days, it will not be accepted. The discussion will be held from the beginning of December 1st of the first year of Guangxu, the end of December, and the trial will be held for one year. Each vessel will hold a ship of 10,000 yuan and a cargo of 30,000 yuan. The amount of insurance coverage exceeds this quota, and Yu Xiangyang Insurance Insurance will transfer the insurance on his behalf, and there will be a uniform limit. It is always owned by Shanghai Insurance Investment Promotion Bureau. If there is surplus, the public will be publicized and the stocks will be sent according to the stocks. There will be no exceptions. In addition to the date of receipt of the share capital, the stock will be filled and accepted. In the case of the case, Chen probably listed the various members of the post; the Shanghai General Administration Tang Jingxing, Xu Yuzhi, Zhenjiang Branch Wu Zuoyi, Jiujiang Branch Huang Zhuoqi, Hankou Branch Liu Shuting, Ningbo Branch Wang Zishu, Tianjin Branch Zheng Yushan, Yantai Branch Chen Yuting, Yingkou Branch Zheng hired three, Guangdong branch Tang Yingxing, Fuzhou branch Tang Jingwei, Hong Kong branch Chen Lingnan, Xiamen branch Wang Yuanru, Shantou branch Zheng Yongchuan, the rest of Taiwan, freshwater, chicken cage, dog and star Jiapo Luzon, Saigon, Nagasaki, Yokohama, Kobe, Osaka, the box and other places, and then promoted one by one, the second chapter is held, the merger statement. On the seventh day of the first year of Guangxu, the Insurance Investment Promotion Bureau was opened."
The historical background at that time was that in 1872, Li Hongzhang established the Steamship Investment Promotion Bureau. Foreign banks that monopolize the Chinese market cannot bear the risk of the China Merchants Board sharing the market, and the interests are falling, and the shipbuilding and investment bureau is jointly suppressed. In order to protect the national shipping industry, on June 20th, Li Hongzhang played the Qing court. "The shipping business of each port has been occupied by foreign merchants. The Chinese business leaders are different, and the foreigners are bound to regain their enthusiasm. Self-supporting company, self-built bank, self-initiated insurance." In April 1875, the "Fuxing" of the China Merchants Group was hit by the "Aushun" wheel of Jardine Matheson near the Blackwater Ocean, killing 63 people and losing more than 7,000 stones. Although the trial was conducted, it was determined that the foreign businessman was fully responsible, but because the owner of the ship fled, he did not recover a silver indemnity. The huge losses caused by this incident made the China Merchants Group self-employed insurance quickly put on the agenda.
In September 1875, the China Merchants Bureau once again played its own insurance bureau approved. Li Hongzhang is mainly led by Tang Tingshu, the general manager of China Merchants Group, and the premier of Xu Run. On November 1st, Tang Tingshu and Xu Run, who are proficient in insurance, and the 12th branch of Hankou and Tianjin, jointly listed in the "Declaration" and "Yibao" in a prominent position, "Insurance Investment Promotion Bureau", publicity insurance The purpose of the management system and the method of collecting shares, announced the establishment of Shanghai Insurance Investment Promotion Bureau and 12 insurance sub-bureaus, including more than 10 ports in Hankou, Tianjin, Zhenjiang, Jiujiang and Ningbo, and 8 foreign countries including Singapore, Luzon and Yokohama. The branch established a branch, with the purpose of recycling rights, adopting the method of collective stocks to cover the Chinese and foreign ships, setting up the insurance capital of 150,000, and setting the insurance limit. At the end of the year, the Shanghai General Administration will summarize and settle the accounts of each bureau. On the same day, the "Report" published a commentary on "The Newly Established Insurance Bureau of the Chinese".
Huaan Hequn Baoshou Company
On July 1, 1912, the first edition of the "Report" was advertised: "China Huaan Hequn Baoshou Company was opened to the compatriots of all walks of life." Content: "The company is scheduled to open on July 1, at 10 am on the day of the ceremony. Specially in the company to prepare refreshments, welcome Chinese and foreign people Fu Xi, compatriots from all walks of life to join hands, Hui Lin is invincible. Sponsor and director Xu Shaozhen, Wang Renwen, Wang Zhizhen, Wang Xia, Zhu Peizhen, Shen Dunhe, Gu Zhaode, Premier Yu is the same as Kai.
On the basis of summarizing the experience and lessons of previous life insurance companies, Lv Yuequan obtained the approval and investment of military and political dignitaries, industrial and commercial giants Xu Shaozhen, Wang Renwen, etc., organized pure Chinese shares, merged Hua'an Life Insurance Company and founded China Huaan Hequn Baoshou Co., Ltd. The company started its business on July 1, 1912. During the initial period, it hired actuarial and management talents of foreign life insurance to publicize the role and benefits of life insurance to the society, make great efforts to safeguard national rights and interests, train business cadres, and rapidly develop business. The operating benefits are significant. In May 1926, the new office building Huaan Building was opened, which is the only insurance building of Huashang Insurance Company. The company has become a well-known Chinese business life insurance company that competes with foreign life insurance companies.
Taiping Water Fire Insurance Co., Ltd.
On February 18, 1930, the second edition of the "Declaration" was advertised: "The Opening Notice of Taiping Water and Fire Insurance Co., Ltd.", content: "The company should make progress in the insurance industry in response to the needs of the society, and collect capital to engage in the establishment of a complete Chinese business organization. The capital of 1 million yuan, began to open business, has been prepared to warn, choose the official opening of the National Calendar on January 19. If the Dutch people come to the public, I will be responsible for the company. Chairman Zhou Zuomin...".
After 1926, a new situation emerged in China's insurance industry, that is, Chinese banks have also invested in the insurance industry. The loan business operated by the bank, the goods of the loan household or the mortgage of the real estate must be insured to guarantee. Financiers believe that insurance is a profitable business, so they operate from one after another. Insurance becomes a sideline of financial capital, and its principals are also financial personnel. In November 1929, Jincheng Bank invested 1 million yuan to establish Taiping Water and Fire Insurance Company. Zhou Zuomin, the general manager of Jincheng Bank, once said on the board of directors of the bank that the insurance industry in Shanghai has an annual insurance premium of 70 million yuan. It used to be almost in the hands of foreign insurance companies. If the Chinese business insurance company can actively compete for business 10 %, 7 million yuan per year, can earn 20 million yuan in three years of operation. Zhou Zuomin’s speech reflected the willingness of Chinese capitalists to invest in the insurance industry and compete in the insurance market under the monopoly of foreign merchants for the interests of Chinese businessmen.
Chinese insurance company
In November 1931, the "Report" published a large advertisement occupying half of the edition: "The opening of China Insurance Company", the content: "The total share capital of the company is 5 million yuan, which is worth 2.5 million yuan, covering water and fire insurance. The head office is located at No. 12, Renji Road, Shanghai. On November 30th, the development of the People's Association will elect Zhang Gongquan, Li Yisun, Feng Youwei, Yuan Zhensheng, Song Hanzhang, Bei Wei, Wu Zhenxiu, Wang Yibo, Jin Runquan, Yan Baimei, Wang Yangxian. Huang Boquan, Zheng Tieru, Feng Zhongqing, Pan Jiufen are directors, Zhou Yizhen, Tang Youzhen, Zhang Xiaomei, Shi Jiuzhen, and Zhu Muzhen are the supervisors. The head office is scheduled to open on November 1, and all are welcome to visit.
On November 3, 1931, the "Report" was advertised: "China Insurance Company Notice", content: "The company has opened its first board meeting on November 2, and decided to promote Song Hanzhang, Zhang Gongquan, Bei Wei, Feng Zhongqing, Pan Jiufen is the managing director and publicizes Song Hanzhang as the chairman of the board. The company has hired Fu Yunjun as the manager and Chen Boyuan as the deputy manager.
The Chinese insurance company was exclusively invested by the Bank of China 601988. It was founded on November 1, 1931. The total capital is 5 million yuan and the actual income is 2.5 million yuan. The head office is located in Shanghai, and it is located at No. 12, Renji Road (now Dianchi Road), and moved to No. 270 Sichuan Road. Song Hanzhang is the chairman of the board and Fu Yun is the general manager. Operating various types of insurance business, the company does not set up branches, all of which are entrusted to the branches of the Bank of China, and are distributed in 85 cities. Overseas has branches in Hong Kong, Macau, Singapore, Kuala Lumpur, Penang, Batavia, Surabaya, Manila, Bangkok, Saigon and other places. In July 1933, the Ministry of Life was established. In April 1937, it was restructured into a China Life Insurance Company. After the outbreak of the Anti-Japanese War, the National Government was withdrawn from the West, and the head office did not move with the government. In 1941, Chairman Song Hanzhang took Hong Kong to the rear, established a general management office of China Insurance Company in Chongqing, and opened branches in Chongqing and Xi'an. The Chongqing General Management Office is responsible for the rear of the city. The Shanghai head office is under the jurisdiction of the enemy-occupied area. The name is divided into two. The actual mutual communication, all business and technology are handled by Shanghai, and all the policies are controlled by Chongqing Song Hanzhang. After the outbreak of the Pacific War, the Shanghai concession was completely occupied by the Japanese. In June 1942, the Chinese insurance company was under US military control. At the beginning, it forced a joint venture with Japan to build a "new China insurance company." On December 27, 1944, it was renamed as "China Product Insurance Co., Ltd.". After the victory of the Anti-Japanese War, Chairman Song Hanzhang returned to Shanghai, Chongqing General Management Office demobilized Shanghai, and reunited into one.
China Tianyi Insurance Company
The "Declaration" on February 1, 1934 advertised: "China Tianyi Insurance Co., Ltd. Opening Announcement", the content: "The company's capital amount is 10,000 yuan, first one-half of the first, that is, silver two million. Yuan, choose to open on February 1st, and be prepared to invite people from all walks of life to come to the company. The address of the head office: 255 Beijing Road, Shanghai. Business outline: life insurance, fire insurance, water insurance, auto insurance, various accidents risk."
The "Declaration" on February 2, 1934 published a "China Tianyi Insurance Company Opening" news, content: "China Tianyi Insurance Company, the industry opened yesterday. At 8 o'clock in the morning, all the staff gathered on the eighth floor of the company. The opening ceremony was held. The chairman and the general manager respectively gave lectures. From 9:00 onwards, they received Chinese and Western guests. There were Wu Tiecheng, Qi Qiaqing, Hu Bijiang, Wang Xiaotong, Jin Tingyu, Lu Runquan, Song Hanzhang, Yuan Ludeng, Xie Yusheng, Xu Xinliu, Lin Kang. Hou, Ye Fuzhen, Xu Jiyu, Li Yishang, Wang Yiru, Chen Cane Qing, Li Dachao, Pan Xuean, Lv Yuequan, Feng Bingnan, Li Zuhan, etc., Xibin is from Phoenix, Earth, Sun, AIA, Meiya, Sihai, Wangyu, Jin Long, Baal, Tongli, Puyi companies, large classes, directors, etc. All have chairman Wang Boyuan, Dong Supervisor Qin Runqing, Qian Xinzhi, Wang Zizhen, Sun Hezhen, Zhang Qinbo, He Gusheng, Wang Zhongyun and General Manager Liang Chenxi, Vice-Chairman Qin Ziqi Huang Zhongchang, Li Zuchao, Lin Zihe and other hospitality. The company was founded by the marine silver money industry and the real industry giants, with strong capital and credit. The future development of the business, may also foretell. "
It can be seen from the news that the big names of China's insurance industry and heavyweights were present at the time, reflecting the grand occasion of the opening of China Tianyi Insurance Co., Ltd. At the same time, the news also corrected some media when the company's chairman Wang Boyuan was mistaken as Qin Runqing. On April 2 of the same year, registration was carried out in the Ministry of Industry.
On February 2, 1934, the "Report" advertisement column published: "China Tianyi Insurance Co., Ltd. Acknowledgement", the content: "The company opened yesterday, both of which are favored by Longyi, and the complex is on the verge of enlightenment. However, the hospitality is not very good. However, the hospitality is not good, many slow, especially apologize, I would like to thank you, Shang Xi forgive me!†The big idea is: Yesterday our company held the opening ceremony, and everyone was favored and the ceremony was grand, the guests came here. Advice, deep friendship can be sublimated, be grateful! I am deeply sorry for the lack of hospitality and the many scornful places. I would like to express my gratitude here. I hope everyone will forgive me!
The establishment of China Tianyi Insurance Co., Ltd.: On February 1, 1934, Qin Runqing, Wang Boyuan, Liang Chenxi, Qian Xinzhi and others initiated the organization. The Chinese Industrial Bank was the main stock, and the establishment of China Tianyi Insurance in Shanghai. Co., Ltd. Wang Boyuan is the chairman of the board and Liang Chenxi is the general manager. After Qin Runqing took over as chairman. The head office is located at the Bank of China Building, No. 255, Beijing Road, Shanghai.
The newspaper media advertisements established by the company were very successful. On the opening day, there was an advertisement in the newspaper. The next day, the advertisements were advertised again to deepen people's impressions. At the same time, some press releases were introduced to introduce the details of the opening ceremony. The influence of the network, the many companies that the industry congratulates, the number of pens left a deep impression on the reader.
Dadong Insurance Co., Ltd.
On August 9th, 10th, and 11th, 1941, the second edition of the "Declaration" published the advertisement "Dadong Insurance Co., Ltd. Opening Notice" for three consecutive days. Content: "The company has a share of one million yuan to franchise water and fire. Accidents and other various types of loss insurance are for the industry. They are now approved for registration according to law and approved by the Ministry of Economic Affairs. Please choose to open on August 11th, and prepare for refreshments. Please come and advise, no additional financing. Shanghai Dadong Insurance Co., Ltd., a member of the Insurance Industry Association. Address: No. 80, Beijing Road, Tel: 1450."
On August 12, 1941, the second edition of the "Declaration" was advertised. The content: "Dadong Insurance Co., Ltd. Xie Qi", content: "The opening of the company yesterday, is the forefront of the industry, and the industry is advanced, both Laoyu toe, Jiayu, Yunqing is very good, and the Minghao is unforgettable. I am sorry for the hospitality, and I am sorry for it. I am sorry for the company’s business, and I am very fortunate to be in charge of the company’s business. Zhu Xiliang is not prepared. Dadong Insurance Co., Ltd. is sincere." The general meaning of the text is: Yesterday, our company held the opening ceremony, honoured the leaders from all walks of life and the outstanding talents in the same industry. I came to thank you for your enlightenment, deepen the feelings, inscribed in the unforgettable heart, and there is a hospitality, deep Hey, use Bucher’s method and apologize. In the future, if you can add to the business of our company, thank you for not only, and you can see that we are not ready for the week.
On August 11, 1941, Dong Hanjun, Wang Xianyu and Gu Zhongyi resigned to the post of “General Manager of Tai’an Fengtianâ€. With the support of Donglai Bank, they initiated a shareholding of RMB 1 million and later changed the reserve. The coupon is 250,000 yuan, and the partnership is Dadong Insurance Company. The head office is located at No. 85 Tianjin Road, Shanghai. Dong Hanjun served as chairman and general manager of Dadong Insurance Company, and deputy general manager Wang Xianyu and Gu Zhongyi. Operating water and fire insurance, accident insurance and other loss insurance business.
History is the best teacher, looking back at history and mirroring today. To activate the forgotten historical memory, "Understanding yesterday" is an important source of wisdom for "grasping today and creating tomorrow". It is better to explore the direction of progress from the enlightenment of history, thus stimulating our creative spirit and making the insurance industry the best era. Work hard!
The opening notice of Taiping Water & Fire Insurance Co., Ltd.
Announcement of the opening of China Tianyi Insurance Company.
China Tianyi Insurance Company opened a news report.
China Insurance Co., Ltd. opened the advertisement.
Dadong Insurance Co., Ltd. opening notice.
China Insurance Co., Ltd. Opening Notice.
(Editor: Tang Mingmei)
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