Jute, known as "gold fiber," is now one of the most economically valuable and versatile fibers in the world. It can be used to develop various forms of fiber products, which play an important role in the textile and non-woven industries and have a direct impact on the economy of some developing countries. Jute has a biodegradable effect and therefore has become a favored product for consumers in developed countries, so its demand has also been increasing year by year. Some countries even shout slogans of "jute, no plastic". This deeply stimulated Ma origin. Large and small jute enterprises in India and Bangladesh have mushroomed. Both governments have adopted a policy of technology and capital support for the jute industry. India and Bangladesh are major jute producers in the world. In addition to the huge export market potential, jute-based companies also target the domestic market. However, due to high production costs and poor supply chain management, the jute industry in these countries is facing more and more challenges. Although they rely heavily on exports, their production methods are still based on traditional processes. The cost of their products is very high. India has traditionally viewed Bangladesh as its main competitor in the jute market. Both countries are in a state of disorderly competition in the jute market. Another problem is the raw material, jute fiber is a coarse fiber, not suitable for spinning and weaving, but because of its natural stem and leaf fiber has a special function, suitable for manufacturing curtains, upholstery and light blankets. After years of hard work by India's National Jute Research Institute and the Indian Fiber Alliance, it has finally studied the development of diversified jute products and associated jute by-products. Since the Green Revolution, cereal production has shown a great deal of prosperity. This presents an unprecedented opportunity for the jute industry, while jute fiber is also being challenged from synthetic and petrochemical fibers. As a result, jute entrepreneurs and investors are not sure about the future of jute fiber. They are reluctant to make substantial investments in the field and improve the production technology and conditions, even less willing to adopt new technologies. With the rise of synthetic fiber industry and dual pressures of petrochemical industry, the world jute industry has entered an unprecedented hardships. The major countries in the world jute production quotas system have been implemented in an attempt to eliminate trade barriers each other, actually jute exports to developed countries. However, in jute importing countries, these countries have adopted different standards and constantly prepared new environmental and social standards. Environmental awareness of the public around the world triggered the ecological certification of products, environmental protection one after another out of the cage. People hope that the product can contain more environmental information and reduce the impact on the environment, so jute fiber is also more and more restrictions. In developed countries, the standards of social and labor production and social responsibility are increasingly becoming tools for raising taxes on foreign goods. Fair trade is increasingly becoming an idea and their restrictions on the exporter of jute are also increasing. Moreover, many rich countries counterbalance the export of jute to developing countries as a pretext for non-tariff barriers. Not only that, such as India and Bangladesh are also facing competition from a variety of innovative products on the international market, with various factors competing on the basis of their geographical advantages. Not only that, but international standards have even put "identifying areas of concern", "good management team", "easy financial plan", "cash access", "rationality of business plan and development", "from mature technology to commodity level" "Open up the level of the international market," and so on have been included in the standard measurement range. Some of these standards even involve laboratories, pilot plants and basic production facilities. These standard conditions in fact force jute enterprises to further accelerate the pace of replacement and provide more diversified products. In order to meet the dual needs of international standards and markets, many jute enterprises in India and Bangladesh have had to develop a variety of ways. Develop more new products such as high-value indoor applications: regional upholstery, cotton-linen blends, apparel and even outerwear and upholstery bags to attract capital and customer needs.