On November 4th, 2017, ME&CITY KIDS, the fast fashion children's wear brand, completed the new product release this quarter at China International Fashion Week.
This season, Mi Xidi children's wear was released under the theme of “Magic Icelandâ€. Emphasis is placed on the integration of fashion design through Iceland's humanistic natural landscape, and through design to convey the designer's and brand's philosophy of "happiness" and "innocent" childhood. In the distant and happy country, Mi Xidi draws on Icelandic humanities and natural landscapes. From the roaming life of Reykjavik, the northernmost capital of the world, to the unique urban nightlife culture, from the unique natural landscape to the colorful Northern Lights.
Roaming Reykjavik, magical aurora, magical forest, magical palace, magical humor, Mi Xidi from these five series elaborated the understanding of clothing for Iceland. Urban fashion, unique style, always adhere to the product of comfort, exquisiteness and quality, highlighting fashionable design, environmentally friendly fabrics, and exquisite craftsmanship. Each product reflects the current fashion trend and pays more attention to the whole. Matching, highlighting temperament, to meet the needs of the current children's different life scenes.
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