Original designer children's wear
KIN was launched in 2017 by Shanghai Jiuyun Clothing Co., Ltd., focusing on high-quality, trendy design and interesting children's apparel brands. With children's clothing as the core, KIN synchronizes international fashion trends and infiltrate the love and understanding of children, forming its unique aesthetic concept, meeting the dressing needs of different scenes in children's life, and providing children with a perfect tidal image scheme.
KIN is composed of two series of children and children. Different ages and different product appeal points, differentiated brand positioning has a creative core, and cultivates children's taste, personality and temperament from the inside out.
Zhang Shenlia
Founder of KIN brand, senior fashion designer. With more than ten years of experience and management experience in the apparel industry, he has maintained a love of fashion and clothing industry for more than ten years, and is good at observing changes in the entire consumer market. As a designer, she is also the mother of two children. She hopes to use her emotional aesthetic taste and her mother's emotional appeal to her children, and finally to make products and services that consumers really like, to satisfy people's pursuit of beautiful things.
AW2018
SS2019
“ AW2019 Theme Concept â€
Past, future
In the new season, KIN launched a series of product designs with the inspiration of “past, futureâ€. It is a dialogue between “the future of science and technology†and “the pure past†to explore the relationship between parents and children in the new era. The development of science and technology has brought us a lot of conveniences, and it has also accelerated the pace of life. The communication convenience brought by social networks has also complicated the relationship with people. Every day we can see each other through video. We both like the convenience of living now, and we also miss the temperature where people used to face each other.
As a parent who doesn't want to miss his child's childhood, he can't help but remember his childhood while accompanying the child. Therefore, the designer combines the memory symbols of Mom and Dad in childhood with the elements of modern technology, which makes the two generations resonate.
-host-
Shanghai Fashion Week Organizing Committee
- Hosting -
Flint culture
-release time-
14:00 on April 6
- Place of release -
Jing'an 800 show
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