Mi Huang Cashmere: A Black Horse Rapidly Rising in the Domestic Market

Zhejiang Mihuang Cashmere Group is a group company that integrates production of cashmere products, textile printing and dyeing, import and export trade, real estate development, and joint logistics. Mihuang Company adheres to the enterprise development policy of “taking brand as the core, market as the guide, science and technology as the driving force, quality as guarantee, and talent as the fundamental”, persists in the brand development strategy, and fully introduces the CIS system to create a distinctive personality.” Mi Huang's brand image of cashmere made Mi Huang rise rapidly in the domestic market.

Carefully cast noble quality. Mihuang Cashmere Products Co., Ltd. has a production base of 80,000 square meters and an annual production capacity of 500,000 sets of cashmere products. The company has established a full set of international standard cashmere production lines, all equipment from Germany, China Taiwan and other places.

Mihuang Cashmere attaches great importance to the introduction and training of talented people, hires a group of outstanding management, technology and management talents at a high salary, injects new vitality into the development of the enterprise, establishes and improves a modern enterprise management system and incentive mechanism, and provides a strong imperative for Mihuang. Strong guarantee.

The company strictly follows the requirements of the ISO9001 international quality management system and implements the concept of excellence in the refined and efficient management system. From the process of raw material procurement to product release, the company has implemented the most rigorous inspection to ensure every one of them. Mihuang product quality.

The advanced enterprise management strategy has enabled the "Mi Huang" to develop rapidly. Mr. Wu Jinhai, Chairman of the Board, used forward-looking corporate management concepts to lead the company in a leap forward. In three years, more than 200 distribution outlets have been established in major cities in more than 20 provinces and cities throughout the country, and sales networks have spread throughout the country. Mi Huang actively participated in the China International Apparel and Accessories Expo, made great contributions to domestic and foreign merchants and promoted the Mi Huang brand through a strong media. With exquisite product quality, fashion and romantic design style, the Mihuang cashmere brand is deeply rooted in the hearts of the people and is loved by consumers. This year, the company invited Hong Kong famous actress Miss Rosamund Kwan as the brand image spokesperson, which provided a powerful guarantee for Mihuang's further promotion.

Mihuang Company has long hired senior costume designers as design consultants and cultivated a strong design team. In design and development, we closely grasp the trends and trends of popular colors, the latest fashion styles, and the latest fashion design styles in Paris, France.

Mihuang Cashmere also meticulously creates a green concept full of humanity. It controls all aspects of material selection and processing. It is premised on healthy consumption and is one of the first brands in the domestic cashmere industry to promote “green consumption”. The company has successfully passed the ISO14001 environmental management system certification, China's environmental product certification mark, the national natural fiber mark product certification business standard certification, Zhejiang green enterprises, clean production enterprises and other honors, become a model for the local business community.

With a long history of steady development and good performance, Mihuang Group has won a number of awards. The company has been awarded such honorary titles as "Zhejiang Quality Trustworthy Products", "Zhejiang Credit Enterprise" and "Beijing Top Ten Hot Clothing Brand".