Reebok Reebok 05 Declaration of Sports Brand "I Am Me"

Speak loudly to your own ideas, stride toward your own path, boldly show your own style, "I AM WHAT I AM I am!" In 2005, this is the Reebok Reebok declaration.

Challenge the basketball player's dazzling skills, wrap the magic of music, and follow the rhythm of HIP-HOP... In the silver stage of displaying the future of technology, creative musicians and new artists from the mainland, Hong Kong, Taiwan and overseas are full of personal style. Humans, wearing Reebok's dazzling clothes and clothing, set off a new concept of unique combination of sports fashion and life, and boasted a self-confident and independent style. In Reebok's concept show on the Reebok New Year, they performed the Reebok Reebok 2005 theme “I AM WHAT I AM!”

In an era full of innovative and independent spirits, Reebok, a traditional sports brand, has been injected with new meanings. Do what you want to do, say what you want to say, and plan your future according to your own wishes. With self-confidence to persist in self-independence, with a clear understanding to determine their own future, to integrate multiculturalism with an international perspective. In 2005, Reebok Reebok talked with the world with a new concept.

"I'm the one to win your game" - NBA Superstar Iverson

"My World My Dream" - Little Giant Yao Ming

"I hate all the failures" - famous tennis player Andy Roddick

"I AM WHAT I AM! I'm Me!"

This is the declaration of Reebok's Reebok star and the 2005 Reebok Reebok Declaration.

In this concept show, where the visual, auditory and sensory feelings were completely occupied, the perfect combination of sports, music, and technology was demonstrated.

The melodious trumpet traverses time and space to bring us to the depths of memory, as if running in the footsteps, as if marching on the clock, stepping on every classic shoe print, Reebok Reebok lifted 110 years of dust from the silver runway. coming. The young jazz musicians wear Reebok's classic costumes to narrate Reebok's classics with their talents. In 1895, Reebok's founder Foster British made a pair of spiked running shoes. In 1908, Lovesholt created Reebok's inflatable running shoes to create three world records. Reebok began to promote innovation and technology from Reebok. The journey of professional sports, together with the record of sprints once and twice, is fixed in the history of world sports. In 1982, Reebok's first pair of women's health dance sneakers caused a sensation in the fitness field. Drive the full development of space fitness shoes; in 1987, Reebok's success made him the world's first brand of sports shoes; in 1989, Reebok launched the first pair of inflatable basketball shoes; in 1997, Reebok launched DMX2000 series of technology in running shoes, 2004 Reebok signed with Chinese giant Yao Ming and introduced NBA games to China. Numerous successful names are engraved in the hearts of people with Reebok and remain in every corner of the world.

With sports, music and technology, there are young people. The teenagers who control basketball, creative independent musicians, young people who threw vigor in hip-hop dance... Reebok's Reebok declaration of “I AM WHAT I AM! I'm Me!” with unlimited youth. Some of them are wearing the Pump series to show the unique new technology of Reebok's Reebok Pump. Pump is a series of Reebok Reebok used airbags on the soles of the shoes. During the walking, the shoes will automatically inflate the airbags of the soles according to the pressure generated by each step, so that the entire shoe body fits snugly with the foot, making each pair of Pump shoes become Automatically tailored shoes allow you to go further and jump higher. Pump combines elements of sports and leisure, functionality and comfort, fashion and technology. Some of them are wearing Reebok's second season of the first quarter of the season, which transforms the youth's vitality into the pink of the men's shoes and the pink of the women's shoes, demonstrating the integration of different styles into a variety of avant-garde materials. Dazzling movements dazzle in dance. Full of explosiveness, full of change, players follow dances, dancers play under the basket, let RBK's street fashion, CLASSIC's classic fashion, the collision limit of sports on the same stage, the same moment, young - this is the case Full of possibilities.

There is no limit to sports and music has no borders. When the theme song “I AM WHAT I AM !” rang, it tilted and responded to the audience. Young people, using self-confidence, the vision of the world, and individuality to shape themselves, tell the world - "I AM WHAT I AM I am!"

Reebok stepped back, taking our common aspirations, with the world's popular sports, music and innovative technology, to bring the NBA event to China, the most dynamic country.

I AM WHAT I AM!

I am who I am!

In 2005, Reebok came to Reebok.