Using good skills can make the store operation very easy. In the operation process, the franchise store (shop) can quickly solve the profit barriers through the management of the shopping basket and effectively improve the business performance;
When it comes to shopping basket management, you have to talk about time management. In operation and rectification, shopping basket management is two important points closely related to time management. Shopping basket management is a level of time improvement, for better convenience. Understand, we will temporarily treat time management and shopping basket management as two separate points.
As we all know, aging refers to the sales generated by the store every hour during the unit business hours. For example, the shop from 9:00 to 7:00, the normal business hours of the day is 10 hours, assuming that the daily sales are 3,000 yuan. The average hourly efficiency is 300 yuan, and the immediate effect is 300 yuan; finding out the lower sales time of the day is the aspect we want to rectify.
In the process of rectifying the profit improvement of the storefront, the timeliness is a very effective basis for rectification. From the timeliness performance, we can analyze the distribution of the passenger orders in a single time period, and infer the daily divergence time division of the store.
Shopping basket management is a marketing measure to analyze the composition of the customer group to make a counterpart. In short, we can determine the composition of the consumer group in each time period according to the sales category displayed by the shopping receipt and the consumption time.
[Example]: Take a jewelry franchise store as an example. Through the aging evaluation, we found that the sales of this store from 9:00 to 12:00 is lower. At this time, if we analyze the shopping basket again, 9:00 to 12:00 am. The consumer group is a tourist group. The main consumer group from 12 to 2 o'clock is the working group with a radius of 3 km, while the main consumer group from 5 to 8 o'clock in the afternoon is the working class after work. Through this group analysis, combined with the time limit In the case, we can carry out the overall profit and rectification. Now there are two jobs to be done. One is to increase the categories that travellers like, and to increase the display of products for tourism groups before 9:00 to 12:00. . The second is to expand the marketing of the business circle, do a good job of alliance sales in the business circle, and set a time-limited promotion activity from 9 to 12 o'clock. The effect of these two methods is immediate.
There is also a simple and effective way to effectively solve the problem of low aging. It is to promote membership marketing. In the current market situation, the member sales can be targeted in the daily light, and the development of loyal members can effectively solve the problem of low efficiency. The method can also drive a variety of profit sources; the membership-based profit model is a profitable method that is currently better used. You can see my other article in this operation method (the membership-based profit model boosts high profits).
When there is a small ticket data analysis in the shopping basket management, the price band generated by the sales should be an analysis. The franchise headquarters sometimes ignores this when guiding the operation of the franchise store. When investigating the performance of the franchise store, After sorting out the price of the products produced, we will find the price distribution of the concentrated commodity price, and determine whether the high-yield price distribution area is a gross profit product. If it is, the sales are normal, if the price is concentrated. If it is not a high-margin product, then it is necessary to formulate corrective measures to pull it.
For example, the jewelry store analyzes the price belt and finds that the price band is concentrated between 5 and 15 yuan. The problem will be obvious. The customers who consume are all directed at low-priced products and promotional items. The gross profit margin of such products is very low. It does not have much effect on profitability. At this time, the work is very easy, that is, how to turn popularity into high gross profit, first, increase the sales of high and low-priced products; second, change the display position, train the guide to promote high-margin products, these two ways can also quickly drive store sales. .
Timeliness and shopping basket management need to be linked at the same time. Many stores will operate these two items separately during the rectification, which will not only cure the symptoms but also weaken the overall influence. In fact, in the operation process of the franchise stores (stores), there are many profit-making measures that can be reorganized on the spot. As long as the method is right, the store sales can be quickly upgraded.