As the Internet plays an increasingly important role in economic life, the concept of e-commerce is deeply rooted in people's minds, and domestic companies are beginning to realize the importance of the network for its own development. Nowadays, more and more companies have established websites on the Internet, hoping to use this new thing to help enterprises develop. Although e-commerce is far from being a simple website, it is a gratifying step in the right direction. However, another problem has arisen. According to statistics, the total number of websites in the world has exceeded 40 million. How can you let your customers find you? For enterprises, it is not a matter of building a website. Your information cannot reach the audience. This is itself A waste of resources. So how to make online marketing play its greater performance? This requires professional website promotion methods, such as search engine optimization. Through search engine optimization, you can make your website have more display opportunities, and let your products attract more potential customers, thus achieving greater corporate benefits.
Website optimization can't just consider the ranking rules of search engines. More importantly, it is convenient for users to obtain information and services. That is to say, the higher goal of website optimization is for users, not for search engines. When a website is very convenient for users to obtain valuable information and can continuously provide valuable information to users, such websites will naturally perform well in search engines, which indicates that website optimization is a user-oriented website. The natural manifestation of the optimization effect, because the search engine's search principle is to provide users with content that is more relevant to the search information. If a website/web page does this, it will naturally get a good ranking in the search engine search results. Conversely, it is not realistic to pay attention to the basic elements of the website to optimize the design and use other methods to obtain the ranking effect.
Nowadays, many people who do website optimization will increase the number of external links on the website. It is considered to be a shortcut to improve the ranking of search engines. In fact, it is possible to increase the ranking of websites in such a period of time. However, The basic premise is that the optimization level of similar websites (competitors) is also not high, so doing some work on external links of the website may surpass competitors. In fact, this method is put the cart before the horse. If you let those who use the cheating method to search engine rankings to "improve the popularity of the website link", then it is wrong, because the use of cheating means to increase the number of spam links, facing It will be a stricter penalties imposed by search engines on the site - the longer-term removal from search engines.
Because the database capacity of search engines is very large, the search results related to user query conditions often have tens of thousands, even hundreds of thousands, and millions. It is obviously impossible for users to access such a large number of web pages one by one. Therefore, the purpose of search engine optimization is to ensure that our website is found by customers earlier, which means that our web pages are ranked higher in search results, and the opportunities for attracting potential customers are more. Not only the number of backlinks, but also the backlinks of the higher-review pages are higher. At the same time, a higher rating is given to links from pages with fewer total links, while links from pages with more total links give lower ratings. In other words, it is despised.
First and foremost, being linked by many pages will increase the recommendation. That is to say, the popular page linked by many pages must be a quality page." So it's a natural idea to use the number of backlinks as an indicator of popularity. This is because "link" is a recommended behavior that is seen as useful for looking at this page/this page. However, it is worth noting that PageRank's thinking method does not stay in this place.
That is to say, not only through the number of backlinks, but also the higher rating of the backlinks with higher recommendation pages. At the same time, a higher rating is given to links from pages with fewer total links, while links from pages with more total links give lower ratings.