On May 9, 2019, Huawei held the P30 series conference in Milan, Italy, and released the world's first fashion collection created by smartphone AI and designers.
Let technology have temperature
The fashion collection is called "ANNAKIKI FOR HUAWEI" and was created by Chinese designer Yang Zi (brand: ANNAKIKI) and Huawei P30 Pro artificial intelligence. The invitation to the poster was written "World's first smartphone AI Co-created collection", which indicates that this is not only a combination of fashion and technology, but also a combination of artificial intelligence and human knowledge and aesthetics.
With the development of science and technology, especially the emergence of artificial intelligence technology, people's lives are more and more simple and convenient. How to make human being the biggest beneficiary of this technology is also the hottest topic. Huawei has been focusing on innovation and independent research and development, and its application in artificial intelligence has always been at the forefront.
At the beginning of this year, in order to resurrect the third and fourth movements of the Austrian composer Schubert's eighth symphony in b minor, which was not completed more than two hundred years ago, Huawei used AI technology to compose it;
Last year, Huawei and the European Deaf-Mute Association jointly developed a StorySign mobile phone application that uses image recognition and OCR (Optical Character Recognition) technology to translate text on children's books into sign language, making the world 3400 Reading and learning of deaf children is possible;
When the Huawei P20 series mobile phone was launched last year, in order to promote its powerful camera function, Huawei unveiled a campaign called “Sparking your Renaissance†in 10 countries in Western Europe. People can make their own models by themselves or invite others to make models based on classic paintings. After they are photographed, they will be sent to Huawei. Huawei will print out these photos and make a one-month offline experience and spread on the square in front of Milan Cathedral. This event has attracted more than 3 million people and has also poked the artistic heart of the Italians.
Expressing the beauty of technology with art
This year, in Italy, Huawei independently developed the “Fashion Flair†app for fashion design with smartphones, and invited Chinese designer Yang Zi to create costumes. On May 9, 2019, Huawei held a seminar at SUPER STUDIO CENTRAL POINT in Milan. HUAWEI Fashion Flair" project conference:
Huawei has imported the most representative 30,000 fashion show pictures from the past 100 years into “Fashion Flairâ€. Designers can set basic parameters of clothing such as color, silhouette, shape, length and pattern in “Fashion Flairâ€. Using Huawei P30 AI function, extracting relevant features from 30,000 photo libraries, generating new images, providing designers with more design inspiration quickly and efficiently, similar to the designer's commonly used BRAND MOODBOARD.
Behind the AI ​​function is the powerful processing capability of the dual NPU (Neural Network Processing Unit) based on the Huawei P30 series. Under the dual NPU computing power, AI scenes such as face recognition, object recognition, object detection, image segmentation, and intelligent translation can be performed. According to Huawei's Italian official, although the "Fashion Flair" technology is sufficiently intelligent, they have no plans to release the software to the public.
The series of costumes designed by Huawei and Yangzi are inspired by the four colors of Huawei P30 series: red tea orange, pearlescent mother-of-pearl, aurora color and bright black. In terms of fabric selection, in addition to the fabrics of denim, silk and velvet commonly used by ANNAKIKI, the designer Yang Zi uses a large number of luminous materials such as luminous lamps, luminous ropes and glittering and reflective fabrics to create an artistic effect with the change of light. , showing the perfect combination of fashion and technology.
Recently, in this "Fashion Flair" project with Huawei, Yang Zi accepted an exclusive interview with "Glory" and talked about his feelings.
"Glorious": Before the cross-border cooperation with Disney and Amazon, what is the feeling of this cross-border cooperation with Huawei?
Yang Zi: This is the first time I have done clothes with artificial intelligence. It is an interesting thing. By working with artificial intelligence, it really helped me save a lot of time and quickly collected information for me, giving me a preliminary design inspiration. For example, when I enter the "Fashion Flair" page, there are colors, shapes, shapes, etc. I choose red, it will give me a lot of red pictures, I choose a dress, it will generate a lot of pictures of the dress. It will give me a lot of inspiration and inspiration quickly. After that, I will recreate according to the clothing pictures generated by artificial intelligence, and each piece of clothing is unique.
"Glorious": How long does artificial intelligence give you feedback after entering instructions?
Yang Zi: Soon, about a minute.
"Glorious": Is there more observation on the application of artificial intelligence in the field of fashion design?
Yang Zi: In any field, artificial intelligence is gradually bringing more and more changes and convenience to human beings. But inevitably, after all, artificial intelligence is not emotional, but the design needs to give the work more emotions, it needs to have emotions inside, and it is very difficult for the machine to do this.
Secondly, the artificial model generated by artificial intelligence is very vague, and it is not very specific to see clothes. Of course, there are some more details that need further improvement, such as the inability to replace the designer's choice of fabrics, processing details and so on. In general, it now plays the role of my assistant and is an aid.
"Glorious": After working with artificial intelligence, what changes have you made?
Yang Zi: It changed some of my design thinking. After I entered ANNAKIKI's work in the past few years into Fashion Flair, it will help me summarize the past design works and generate new designs. Now when I do the design, I will think about what works I have designed in the past, and whether these designs can be reorganized into new designs.
"Glorious": After the press conference, what other things will be done to promote this cross-border cooperation?
Yang Zi: This time, a total of more than 30 SKUs have been designed, mainly for show models, and some commercial models. At present, some models have been pre-sold in the offline stores, online platforms (LUISAVIAROMA.COM) and ANNAKIKI official website () of the Italian luxury boutique LUISAVIAROMA.
From June 4th to 11th, some of our styles will also be displayed at the window of the LA RINASCENTE Renaissance department store in Milan; it will be sold here from June 4th to 17th.
Therefore, we have chosen to sell in the luxury boutiques LUISAVIAROMA and LA RINASCENTE Renaissance department stores.
"Glam": How about the pre-sale response?
Yang Zi: At present, the pre-sale of our official website is quite good. In this cooperation series, I used a lot of flashing and reflective fabrics. I didn't expect everyone to accept such new fabrics.
"Glorious": Why do you only sell cross-border clothing series overseas?
Yang Zi: Huawei has many branches around the world. This time we are cooperating with Huawei Italy. The promotion is mainly based on Italy, and LUISAVIAROMA is our exclusive third-party online sales channel.
"Glorious": How many people are there in the ANNAKIKI Italian team? How did they divide their labor?
Yang Zi: A few years ago, ANNAKIKI set up a showroom in Milan and had its own public relations team. At the end of last year, ANNAKIKI officially opened a studio in Italy. At present, there are 10 people in the studio, including accessories designers, design assistants, and editors. ANNAKIKI's leather accessories have been designed and produced in Italy since the 2019 Fall/Winter collection.
"Glorious": What is your plan for the brand in overseas markets?
Yang Zi: At present, ANNAKIKI has 40,000 fans on Instagram, and sales in overseas markets have increased year by year. After opening a studio in Italy at the end of last year, I hired a professional international sales team to help me expand overseas markets. ANNAKIKI will enter more quality overseas buyers this year.
"Glorious": After you work with Huawei, what do you feel?
Yang Zi: Through this cooperation with Huawei, I feel from the bottom of my heart that Huawei is a very great company. Huawei's market share in the Italian market is very high. Young people in Italy like to use Huawei. They think that using Huawei is a very cool thing. It is a very proud thing for Chinese brands to do so well in overseas markets. It is a great honor for me to cooperate with Huawei.
About the independent designer brand ANNAKIKI:
Designer Yang Zi founded the independent designer brand ANNAKIKI in 2012. In the eyes of designer Yang Zi, ANNAKIKI is a multi-style independent designer brand with “independence, contemporary, fun, disobedience and anti-tradition†as the core DNA.
In 2017, ANNAKIKI entered the official Milan Fashion Week schedule and regularly released works on the official Milan Fashion Week schedule. At the end of last year, designer Yang Zi opened a studio in Italy. In terms of sales channels, ANNAKIKI currently sells in 10 international buyers and luxury department stores in LUISAVIAROMA, Italy, and LA RINASCENTE, Renaissance Department Store in Italy. In the domestic market, ANNAKIKI has 15 independent stores throughout Beijing, Shenzhen, Guangzhou, Chengdu, Chongqing, Changsha, Hangzhou and other cities, and cooperation with 20 buyers and other shops.
Before the cross-border cooperation with Huawei, ANNAKIKI had a cross-border cooperation with the well-known IP Disney, e-commerce giant Amazon, Zhou Xingchi's film "Westward Voldemort" and popular animation "Looney Tunes".
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